123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

The Secret Power Of Words

By Author: Louis Patterson
Total Articles: 41

If the best way of communicating with prospects and existing customers was through sign language, we'd all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we'd all have to learn that code in order to say anything. Thankfully, our communication process is much more simple...or is it?
A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he's hitting the right buttons. This is usually indicated by the prospect's head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.
A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect's answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect's faces while they're talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.
The Internet and Direct Mail Marketer have no such advantages over their prospects. They can't see them and they can't hear them. Their only weapon in their armory of sales pitches is their written word.
How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it's a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect's mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.
Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your 'hello', your 'hey you' and your 'listen up'. If your headline doesn't grab the attention of your prospect within two seconds, it's goodbye and farewell.
Other important aspects of a 'killer' sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they're also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they're almost as important as the headline itself.
Then there's the body copy. It's here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.
But the real secret to creating captivating copy is to use 'sense' words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.
When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it's a skill that every online and offline marketer needs to fully comprehend.
Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.
Never underestimate the secret power of words.

best essay sites home page

Total Views: 88Word Count: 596See All articles From Author

Education Articles

1. Online Training Courses Providers On Information Security
Author: Akansha

2. Move Towards Bright Future Of Your Child With Cbse Affiliated School In Bhopal
Author: Sunil Kumar

3. Cfd Analysis Of Butterfly Valve- With & Without Spring Force
Author: CPDLR

4. 70-345 Preparation Guides
Author: Peter Baumann

5. Detail Description About Oops Concepts
Author: Advanced JAVA Training Institues in Marathahall

6. Tips To Prepare For Gate Exam 2018 Latest Exams Schedule,syllabus Notification
Author: Recruitment Result

7. English Assignment Help Through Online Educational Sources
Author: This content has been written by an academic exper

8. Mb2-716 E-books
Author: Peter Baumann

9. 1z0-335 Certifications Book
Author: Peter Baumann

10. Rrb Ntpc Exam Coaching In Chandigarh-delhi Career Group
Author: Mahender Rana

11. Access Free Online Calculator To Do Your Calculations Anytime And Anywhere
Author: telensandy

12. Psp Certification Guides
Author: Peter Baumann

13. Holy Quran Study & Memorization
Author: Paul Wright

14. 300-550 Exam
Author: Peter Baumann

15. What's The Difference Between The Front-end And Back-end?
Author: Learn best web development training in marathahall

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: