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Unorthodox Copywriting Secret Gets People To Believe Everything You Say
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If you'd like to know a rarely used (but extremely powerful) way to quickly build up the credibility of you, your product and your business in your copy -- even if you're a total "unknown" and have no name recognition -- then this article will show you how.
Listen to this:
Although this may go against the grain of everything you've ever heard about selling -- especially if you're in a hyper-competitive market -- one of the most powerful ways to get your readers believing you and trusting every word you say in your ads...is to begin by praising your competition.
Let me explain why:
Imagine you're writing an ad selling someone a new way to lose weight (a truly hyper-competitive market, to say the least). And your ad arrives in the mail (or email) along with ten other promotions selling weight loss products.
And all of these other ads do what most ads do:
They start pitching the reader on why they're product is so great...why their "patented mechanism" works like gangbusters...how Jane Doe from Green Bay Wisconsin used it to lose 100 pounds in six months. And so on and so forth.
Now, all these different ads contain very bold and very powerful claims, with dozens of testimonials and interesting new mechanisms for losing weight.
Yours, on the other hand, does something a bit differently.
Instead of making a wild claim or talking about the next "new" way of losing weight...you start telling your readers how Weight Loss Company #1 is a great company, with an excellent product and honest CEO. You tell them how Weight Loss Company #2 is another great company, and how you know someone on their plan who lost a lot of weight. You tell them how Weight Loss Company #3 has the best research and development team you've ever seen, etc.
And you continue on, talking about your three or four biggest competitors, telling your reader how great they are, how honest they are and how all their products are of high quality and get results if they use them.
And you do all of this before you even mention your product.
I know it may sound crazy, but it's actually far from it.
Because what you will have done -- within just a few sentences -- is send YOUR credibility through the roof. You will have made yourself, your product and your business far more trustworthy and believable than all the products you've talked about combined.
Because you have done the exact opposite of what most "sales pitches" do -- you praised the competition and became almost a consultant for the buyer. He/She now believes in what you have to say.
And to use this newfound credibility all you have to do -- after you've praised your competition -- is say something like:
"And you know, there's also another great product you should consider trying, as well. The company isn't as new as the other three I mentioned. And the product is still mostly unknown. But even so, it takes all the best elements of the three high-quality products above...and combines them together -- making weight loss not only three times faster and simpler for you...but three times easier on your wallet, too. Let me explain..."
And then just go into your pitch.
Look, I know this is very unorthodox.
And it probably won't work all the time.
But it should at least be tested if you're having trouble getting noticed in a hyper-competitive market place -- where all the claims are starting to be ignored and all the ads are basically promising the same thing.
It not only keeps your ad deliciously unpredictable (which keeps people reading)...but it makes you instantly stand out as the "voice of reason" amongst all the yelling and screaming by the competition.
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