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Hey You, Yes You!
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So did that grab your attention, yes of course it did. Where you are right now call out , "hey", and I am quite sure you will get a reaction, if there is no one around I bet you the dog will react.
So, what is the point?
If you are a internet marketer today, you need to literally shout out to your potential readers to get their attention. Your ad or email is going to be between hundreds of others, and if you are not going to say, "hey read me", it will just end up in the trash.
By failing to do this, quite honestly, all your advertising efforts will be going down the drain, while your costs are escalating. Not the position you want to be in if you are planning to make any money.
Back to our calling exercise. As soon as you grab the readers attention with your headline, you have to follow it up. Keeping quiet or saying something stupid will have them gone in a flash.
When writing your headline the following is important.
Your headline must be an attention grabber. I know you have heard this a million times over, so that is why I am telling you again....and again. It is, and will always be the most important part of your ad.
Now that we have established that little point for the umpteenth time, how in the world do you go about achieving this?
One simple way is to look at the headlines of your competitors. Look at one line ad's on web pages, headlines on sales pages, FFA pages and the emails you received.
Do this experiment with yourself, look for web pages that have one line ad's. You will find many of them around where you can place your ad for free.
As the page opens just look at the ad that grabs your attention first, and write it down. But just use the one you saw first on each page.
Do this on about twenty different pages and you will have twenty headlines that really grabbed your attention, which in effect means that it would also grab the attention of many other people.
Now for the hard part, if you want a winning headline you are going to have to put in some work.
With these headlines before you write 30, yes at least 30 of your own headlines, either all your own words or combinations of the words and ideas you find in the 20 headlines. Remember, do not use a headline as is, it belongs to someone else.
Good, you have created your own 30 unique headlines, now for some fun time, call the dog show it to him, and go have a walk outside. You need this time and space to clear your mind and take a rest.
When, done sit down and critically read every single one of your headlines and judge them against the following criteria:
Does it say hey? Is it different to all the others you have read so far? Does it say what your product is about? Do you want to read on once you have read it? Is it exiting you?
Score each one as you read through them until you find the perfect one. You might not find it with the first read through but keep on going. Do a little bit of tweaking here and there and you will find your winning headline.
Remember not to delete the ones you are not happy with. You are not quite finished yet.
Which brings us to the second part of the headline above, "yes you" also referred to as the sub-headline. Here you need to involve the reader personally, as if this is written for only him or her. To achieve this you need to make a statement or pose a question that will arouse interest and keep them reading to the end of your message.
From your list of headlines you wrote you can now choose a sub-headline that would fit neatly with your headline. Let me explain this with an example.
Headline: "The quick and easy way to create your own money generating viral products"
Sub-headline: "You can get started in as little as 5 minutes on the road to financial freedom by using this simple 10 step formula."
I know this was a long and hard slog to get to this point, but if you put the effort in, you will be rewarded. Now the dog has been staring at you for the whole time you spent in front of the computer, give it some loving attention.
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