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Where Does Future Of An Online Ad Lies?

By Expert Author: Imran Najmi

Growth in use of the Internet has introduced several new advertisement methods over the years. While every brand new advertisement is the result of an effective application of technology, development still continues with smart phone evolution. Its ultimate impact is on CEOs and business executives who feel confused when they have to make a choice from many options proposed by a digital agency in online advertisement. These points can help them about what qualities they must ask the web agency to put into their ads.

1-An Online Ad Has To Be Smarter For Future Conversions

It is a time when a person is free to make a choice for whether to see or avoid an ad that appears on a web page. That means the ad must be able to convert a potential viewer into a customer. Indirectly, it refers to the content and message of ad should look irresistible to the viewer, so that he cannot afford to leave until it does not end. Besides, there is no advantage of an ad watched by millions if it cannot generate a sale. All this means to an entrepreneur is “Think Smart, Look Smarter.”

2-An Online Ad Has To Be Relevant

In order to convert a viewer into a customer, the ad has to be relevant. A viewer will not watch an ad if it does not relate to him. That’s why brands and businesses have to reach places where their customers mostly go. If they found the websites where their customers go, the cost spent on advertisement would drop.

3-An Online Ad Should Look Charming

It does not matter what you do, the viewer of ad must think about engaging you after watching your ad. What looks charming to an average person? There is no straight forward answer to this question. Different companies have invented their own ways to impress people for watching their ads and engaging with their business. For example, Samsung live streamed its Galaxy S4 launch in online ads despite that the event had a 90-minute length. By clicking on ad, the user was directed to a live stream on the existing page in which Galaxy S4 launch was shown. This was a unique step which was first of its kind in the history of online advertisement. It signals that many more horizons are going to be explored in the coming few years.

4-An Online Must Be Connected To People Who See It

Ads that are directly connected to the lives of people are taken more seriously because people are inspired about improving their ways of living in natural ways. It tells that your ad must have an inspirational theme and hypnotic message so that everybody to watch it is impressed by you. However, those not interested in your services still avoid watching. That’s why the importance of a keyword tools such like Google AdWords will increase in Internet Marketing in the upcoming years.

You can consult Pepperweb for your complete Internet Marketing needs. We provide Content Writing, Web Design, Web Development and Logo Design services to our clients from around the globe.

Imran Najmi is very passionate about Web Design Dubai and has been writing articles on Web Development for nearly 2 years.

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