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Android – A Rich Platform For Mobile Application Development.

By Expert Author: Kelly Burby

Whether it's work or pleasure, smartphone can help you in any of your requirements. The market has a limitless range of smartphones and it's absolutely difficult to choose the best one out of all of them. Too many devices make the choice difficult, don't they.

Not only do different mobile devices, but the increased flow of different mobile operating systems does also make it difficult to choose the best of the smartphones. But the search for the best of smartphones can be narrowed because there are only two major players in the market: Android and iPhone.

Among these two, Android is more popular for running on more than 70% smartphone phone devices all over thew world. It is a reach-featured OS by Google, the search engine giant. With a highest market share, Android has turned out to be world's most adopted mobile operating system so far. The OS is also popular because of the rising number of apps. It now has more interesting and diverse apps compared to iOS.

Here are the major reasons that set Android apart in the market.

Openness - Google has given its OS away for free. If you wish to use this OS, you can download its source code, customize some of its features, and power your device. With such openness, it is easy for third-party developers to make an application. Even the process of app approval and moderation does not take too much time. Unlike, Apple's App Store, apps on Android's Google Play store can be lived on the same day of the submission. Also, the investment in the platform for developing applications is rather low compared to the returns it provides.

Featured-rich platform - Because it's an open-source platform, it has multiple capabilities or can be added with multiple capabilities and rich features that are required in particular work environment. With this platform, developers have high functionalities to deliver the best of the user experiences. Its adaptability makes it a preferred choice among both user and developers.

Custom apps - There are operations for which apps need heavy customizations. It is easy for developers to work on this platform and create a variety of apps that fit the requirement of various industries such as business, e-commerce, education banking and finance.

Simplicity of the platform

It is an easy platform to develop and work with. Developers enjoy building apps for a platform like Android. This has encouraged a number of Android developers which are providing best of Android development services.

With every passing day, Android is getting bigger. New Android powered devices are being released in the market and some device manufacturers are also using the OS to power laptop-like or convertible devices too.

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