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Using Searchwords And Local Landing Pages Increases Your Web VisibilityBy Expert Author: Bertie Cromwell
The holy grail of all business, be it a physical bricks and mortar business or a cyber store is to be found about midway down the front page of the big search engines for each of their key words in their particular niche and physical area.
This is not easy and does not happen by chance but by skillful use of all the "white hat" techniques of promoting internet marketing.
Major national companies, like Coca Cola and Walmart, have a very large budget and obviously wish to achieve this page ranking on a global, or at least a National basis. So they will have a large staff of internet marketing savvy individuals whose sole purpose is to monitor the key words and keep their own websites constantly renewed with the most up to date techniques known.
But for more regional and local businesses this is difficult. For a start they are usually only servicing a relatively local geographic area so pursuing internet out of that area is expensive and pointless. But within the area they service they want to be number 1, or at least on the first page.
Secondly the budget is a major consideration. Attracting the search engines and therefore the customers is and ongoing and unceasing process and one can never stop. So one must draw customers in and keep the page ranking up to date as this is a dynamic process.
So all in all one has to search for an effective, efficient and affordable method of getting oneself found and keeping the search engines webbots coming back so the your site to re-indexing therefore keep the page ranking fresh.
Here is where Searchwords comes into its own. Search Words is a rapidly expanding web marketing service currently operating in Australia, New Zealand and the United Kingdom that assists small to medium sized business to achieve and maintain a good page ranking. They are personal and affordable aiming to be one of the lowest costing online marketing firms in the World.
They have a number of techniques for doing this. The first thing they do is concentrate on the local landing page. This is important as it concentrates the marketing effort where it will pay and ignores the extraneous factors or places outside the scope of the businesses service.
They constantly monitor your key word campaigns so they can keep your website (Local Landing Page) up to date with the latest and fashionable key words which are attracting hits, and while keeping this local landing page current Searchwords is achieving the objective of inviting the webbots to keep on coming back, re-crawling and re-indexing the site and thus keeping the page ranking fresh.
Searchwords has built up a Data base of Search Engine Algorithms and consumer trends which, when deployed with their skills and techniques as well as their personal visits by their technical agents means that they have built up trust and effectiveness and their customers are constantly being rewarded by internet traffic and sales.
Increasing internet traffic is affordable through the use of Searchwords, a young and growing online marketing firm.
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