123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Education >> View Article

Copywriting Tip Found In Department Store Display Windows Makes Ads Easy To Chew

By Author: John Williams
Total Articles: 37

If you want to make your ads and sales letters "monkey simple" to read, comprehend and understand...then listen to this:
The late, great copywriter Eugene Schwartz once said ad copy should be like a display window. It should be clear and not call attention to itself in any way whatsoever. With no smears, no cracks in the glass, and no distracting decorations around it.
And there are two extremely powerful ways to make sure your ads fit that criteria.
The first is to use simple, easy to understand words, phrases and ideas. In other words, if a child can't understand it, you probably should not include it. (Yes, I realize there are exceptions to this, but it's good advice no matter what market you're writing to either way.)
And the second way to make your ad copy "display window clear" is to limit your paragraphs to just one -- and only one -- idea or concept.
For example, if you have a paragraph that says:
"Here's the bottom line: These professionally produced DVD's teach you everything you need to know about winning street-fights while standing up...in close quarters...on the ground...with weapons...and even against multiple attackers. With no tedious studying required. No long hours of intense training needed. No years of perfecting boring techniques that are useless in a real fight. And check this out: This set of street-fighting DVD's isn't the only thing I'm sending you. It's only part one. There's another part to this system just as important to your survival on the street...as the skills and tactics you'll learn in the DVD's..."
To make it totally clear and easy to follow, you simply break it up into several paragraphs -- each containing only one train of thought -- like this:
"Here's the bottom line: These professionally produced DVD's teach you everything you need to know about winning street-fights while standing up...in close quarters...on the ground...with weapons...and even against multiple attackers.
With no tedious studying required. No long hours of intense training needed. No years of perfecting boring techniques that are useless in a real fight.
And check this out: This set of street-fighting DVD's isn't the only thing I'm sending you.
It's only part one. There's another part to this system just as important to your survival on the street...as the skills and tactics you'll learn in the DVD's..."
See what I mean?
This way you aren't cramming too many ideas and concepts down the reader's throat all at once. Instead, everything is "bite sized" -- easy to pop in your mouth, chew and digest.
And you know what?
That's exactly the way information should be presented if you want to give yourself every advantage possible in your copy.

essay services

Total Views: 97Word Count: 438See All articles From Author

Education Articles

1. Qtp Training
Author: SVR TECHNOLOGIES

2. Educating Your Children In The Right Process With An Effective Preschool Education
Author: Lyn Connolly

3. Oracle Fusion Financials Overview – All Need To Know!
Author: Aditi

4. Top 5 Advantages Of Distance Mba Learning
Author: jitendra

5. How To Choose The Best Computer Programming Training Course For You
Author: Multisoftsystems

6. Software Training Institutes In Bangalore
Author: first enquiry

7. Welcome To Bangladesh Medical College
Author: Jeson Roy

8. What Is Java And Why To Learn Java?
Author: infocampus

9. Why Should You Hire Us To Complete Your Online Assignments
Author: Mark Giaccone

10. Benefits Of Aws Certification
Author: Amit Novelvista

11. Digital Marketing Course Training Center In Hyderabad With Google Cert
Author: NIDM Hyderabad

12. Swift: A New Programming Language Developed By Apple
Author: infocampus

13. How To Stay Committed In An Online Course
Author: Tom Greenfield

14. Top 4 Reasons To Choose Data Science Training
Author: Multisoftsystems

15. Enhance The Possibility Of Reaching Wide Group Of Audience
Author: Mrs. Manushree Soni

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: