123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Head Banger's Ball - The Key To Writing Perfect Headlines

By Expert Author: Gary Jones

Remember the movie "Field Of Dreams"? A voice from beyond whispers, "if you build it, they will come". Kevin Costner, questioning his sanity, searches for the truth and finally with the help of James Earl Jones, reaches a cosmic conclusion. A ball field is built in the middle of nowhere and the ghosts of yesteryear gather to play a final game set somewhere in "The Twilight Zone".
Great entertainment, but the statement "if you build it, they will come" while holding truth for Kevin Costner, would be very bad advice for someone desiring success on the net. Simply stated, if you build it, hardly anyone will come unless they know it is there in the first place, and then only if you offer them something of value.
With literally millions of choices, many of them excellent, your site or offer has to stand up shout "LOOK AT ME" and then you better deliver on your promises, or you will literally be left stranded in a "virtual desert" with no oasis in sight.
The idea of writing the perfect headline, is of course only one ingredient in your "internet success cookbook" but it's an important one. When a potential customer is scanning classified ads, or looking at a list of sites on the popular search engines, you have only scant seconds to grab their attention. If you don't, you won't. Why? They will have already clicked on another link and your opportunity to gain their attention will be gone.
I don't mean to paint a picture of gloom, just reality, advertising is both an art and a science. It can be learned and MUST be practiced. So, that said, let's take a look at some of the ingredients that make up a good headline.
Keywords and keyphrases and crucial to you search engine placement and your headline.
FREE
DISCOVER
POWERFUL
EASY
GUARANTEED
YOU'LL LOVE THIS
MONEY
HOTTEST
NEW
IMPROVED
PROVEN
RESULTS
REVOLUTIONARY
STATE-OF-THE-ART
FANTASTIC
SAVE
BEST
FOR A LIMITED TIME ONLY
SECRETS
THE BEST KEPT SECRET
UNBELIEVABLE
MUST SEE TO BELIEVE
The secret though, is using one or more of the above words or phrases in a new and innovative way. Whatever you're selling or offering, first and foremost, believe in it. If you do, you'll be communicating sincere thoughts and not hype. Sincerity can and does come through in your ad copy, in fact it must. All this takes is practice and experimentation.
STEP ONE. Practice. Write your ad copy using one or more of the above words or phrases, but don't do it once, do it multiple times. Ask friends and associates which one sounds the best and which communicates your idea in a way that would make them want to know more. Use the best of these suggestions, then write your amended copy.
STEP TWO. Testing. There is no better formula for success than testing. You could spend thousands of dollars on the wrong ad and generate next to nothing or significantly less money on the RIGHT ad and net a fortune.
PROPER INGREDIENTS...
Write for immediate action. Use words that will call the reader to action.
Strive for creativity. You should paint or convey a particular frame of mind or emotion.
Don't try to be cute or clever, communicate your ideas clearly.
Use strong verbs where you can.
Make every word count.
Try to identify with the reader, put yourself in their shoes and imagine yourself reading that particular headline.
Sell the sizzle but not the sausage. Meaning, draw the reader in but don't give away the whole offer up front.
You don't buy coal you buy heat;
You don't buy circus tickets, you buy thrills;
You don't buy a paper, you buy news;
You don't buy spectacles, you buy vision.
ANON
Promise a benefit and provoke curiosity.
You must give the impression that you will solve their problem
Sell one idea at a time. Hook them first, then you can expand your ideas in the body of your offer or web site.
DON'T WRITE YOUR HEADLINE IN ALL CAPS. No only is that considered shouting in the internet world, it's ALSO VERY DIFFICULT TO READ.
Don't make the reader think, make him/her take action.
Make it believable.
Make it interesting and compelling.
Fulfill a dream.
Offer value.
Arouse curiosity with sub-headings.
Use abstract numbers when possible. An ever popular topic is losing weight and making money, two (or I should say 2) tasks that effect nearly everyone.
Lose 20 pounds in two weeks.
IS NOT as powerful as
Lose 19 ? pounds in 14 days.
Take away all risk.
Order Now - It's Fast, Free and Guaranteed


dissertation service

Total Views: 83Word Count: 716See All articles From Author

Education Articles

1. Aws-solution-architect-associate Exam Dumps /all Q&a – Amazondumps.us
Author: amazon dumps

2. Myob Assignment Help- Promising You To Successfully Complete Your Myob Assignments
Author: onlineassignmentexpertt

3. Five Reasons For Studying Ayurveda In India
Author: anil kumar

4. Tips To Prepare Well For Hotel Management Entrance Exam
Author: Mahender Rana

5. How To Cope With The Subject That You Hate The Most?
Author: Instant Essay Writing

6. The Education Conferences Australia
Author: stevewiliamcro

7. Makeup Artist As A Career And Scopes In India
Author: anil kumar

8. Sap Certified Development Specialist – Sap E_hanaaw142 Exam Material
Author: Robert hoover

9. The Essentials Of The Ideal Geometry Box
Author: Vijay Singh

10. Designing Hpe Backup Solutions Hpe0-j80 Exam Preparation
Author: James Stiles

11. Delta Storage And Backup Solutions Hpe0-j78 Exam Question
Author: James Stiles

12. Proliant Server Solutions Hp0-s45 Exam Question
Author: James Stiles

13. How Self-paced Learning Is Changing The Way “typical Learning” Works
Author: Multisoft Virtual Academy

14. Microsoft Project - Learn Effective Project Management Skills To Attain Career Growth!
Author: Multisoft Virtual Academy

15. What All Matlab Online Training Offers And Should Anyone Learn It
Author: Multisoft Virtual Academy


Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: