123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL Education >> View Article

Freelance Copywriting Clients - Are Yours Peppermint, Bitter Lemon Or Pure Humbug

By Expert Author: Philip Johnson

Copywriters need clients
So you set yourself up as a freelance copywriter. You've always fancied yourself as an advertising copywriting sort of person. So what's stopping you scaling the heights of fame and fortune as a true copywriting professional?
The stark lesson is - and it's a lesson that comes as a shock to so many who are new to freelance copywriting: copywriters need clients. Convincing clients to use the services of an unknown copywriter is hard enough in itself. If you don't have a thick skin, an adaptable personality and a physical presence that confirms you can at least spin a sentence together, you're likely to have a hard time of it.
Like copywriters, clients come in all shapes and sizes. As they're paying the bill, they're likely to come in some surprising flavours too. There's 'bitter lemon', the type that will always be hard to please. There's 'humbug' who will always downgrade your offering, the more to minimise your fee. And you may also come across 'peppermint'-flavoured clients whose sharpness and critical faculties are so highly tuned, you'll wonder why they bothered to hire a freelance copywriter in the first place!
But - despair not! With a little more experience you can at least purport to be an expert - although, it has to be said, any copywriter who cannot back up his or her claims to be able to walk on water will soon be found out.
Depending on which copywriting sector you enter and what type of expertise you are offering, there's a wide spectrum of responses that could greet you. In the early days, you're probably best to avoid copywriting projects which require an understanding of the marketing context of whatever it is you're writing about. This requires commercial insight and experience that doesn't come with a degree in English, useful though that is.
Clients who are used to hiring creative copywriting talent will find you out in seconds. Obviously, they won't expect you to know as much about their business as they do, but naivety is the kiss-of-death for freelance copywriters, especially in the world of owner-managers of small and medium-size companies.
Off-line or online copywriting?
Before 'the ubiquitous Internet' entered the marketing fray, an aspiring copywriter could sometimes get away with selling his or her 'creativity' - as opposed to good, solid commercial awareness. The good news is that off-line copywriting techniques still make up a big part of the total marketing mix. That isn't to say that online copywriting isn't creatively demanding. It is. But in a different way!
The BIG change is that Internet marketing is an informational medium that sets out to inform. In this respect, it is more like PR. The type of copywriting this calls for is therefore more akin to a journalistic style that 'tells before it sells'.
There is a subtle difference here and one which demands even greater subtlety on the part of copywriters who need to develop an informal yet authoritative style. Many clients themselves will not be aware of the changes the web has brought to copywriting techniques. Unaware, that is, until their website, e-zine, online articles or blogs simply bomb out.
Despite all this, for aspiring copywriters, the web has to be good news. It's not ALL about fiddling with on-page search engine optimisation (SEO). In many cases, a half-way decent freelance copywriter with a lively style could satisfy the needs of many companies.
The web is a massive consumer of words in the quest for developing keyword-rich content to generate website links. The need for informative press releases and newsletters (on and off-line), for example, has never been greater. Website content, articles, e-mails, blogs... the world of opportunity for aspiring freelance copywriters is exciting and full of potential if you're looking to make your mark - and a dollar or two!
Already, there are website copywriting 'gurus', especially in the USA, who could claim to match the legendary status of direct marketing copywriters of the past. And although nothing stays the same - even in the world of freelance copywriting - clients of the 'bitter lemon', 'humbug' and 'peppermint' persuasion will always be around to get under the skin of new and experienced copywriters alike.

research paper writing service

Total Views : 73Word Count Appx. : 695See All articles From Author

Education Articles

1. How The Iron Program In Australia Helps Nurses
Author: Arvin Alindogan

2. Sibm Hyderabad: The Springboard To Success
Author: sukanta singha

3. Top Ways To Start A Nursing Career In Australia
Author: Catherine Roberts

4. Specialized Mba Programs: Spearheading The Phase Shift Among Conventional Management Degrees!
Author: Laxman Dadar

5. Learn More On The Best Nursery Petersfield Has!
Author: sylver

6. How To Select A Language Course In Delhi
Author: Discounts Gyan

7. Mba Syllabus, Top Mba Colleges
Author: coursesmba

8. How To Gain The Ibm C2070-981 Certification
Author: Alexa Bliss

9. Studying About C_epmbpc_10 Latest Certification Material
Author: Alexa Bliss

10. Why It Is Said That To Learn Seo And Smo From An Expert And What Benefits Do It Have?
Author: anil kumar

11. How Adobe Cq5 Will Be Helpful In Accelerating Your Career
Author: claireed

12. Introduction To Prince2 Foundation Certification
Author: Graspskills

13. Not Allowed In Lsat
Author: rokyfernandis12

14. What Is Lsat?
Author: rokyfernandis12

15. Avantika University: Spearheading The Shift In Design Centered Education!
Author: Gaurav Peshkar

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: