123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Basics Of Writing A Winning Sales Letter

By Author: Timothy Gonzalez
Total Articles: 40

You can write a great sales letter. Sure, you may have to learn some new skills. But keep in mind, the great copywriters of today weren't born writing great sales letters. They started right where you may be--having never written a sales letter. Or maybe you've written a few sales letters, but they have disappointed you. Take heart. In this article, I will show you step by step what you need to put in your sales letters to give them the structure and persuasiveness you may desire.
Every sales letter has a basic structure. Now, each sales letter may insert these basics in different orders or using a different method, but generally all sales letters will include these basics:
Headline: Every winning sales letter should have an attention-grabbing headline, one that draws the reader into your sales letter. If they don't read your letter, they won't buy your product. They must read the sales letter first.
Make your headline exciting. What will your product do for the user? For example, if you sell a product that helps the user find discount travel packages, a few strong headlines could be:
How to Travel Like the Rich on a Pauper's Income
How to Travel for Less than Half-Price
Travel the World for Less than Traveling Locally
How I Travel Everywhere For Half-Price
Try to write some similar headlines for your product. Simply substitute your product and benefit for the keywords in those headlines. Try to write 20 or 40 or so headlines---some of them will be lousy, but some of them may surprise you. One thing about writing is that you will get more creative and efficient as you spend more time writing. Practice, practice, practice.
Benefit Bullets:
These bullets will be key points about your product. For example, if you are selling a product geared towards grade school teachers, your bullets might be:
Learn to manage your classroom with no effort
Discover the keys to teaching vocabulary at any level
How to teach math so that students learn the fastest
What every teacher needs to know about discipline
Notice that these bullets promise a benefit to the reader. Bullets are designed to draw the reader to purchase the product, so that they can receive the benefits of the product. These bullets reveal the benefits to the purchaser.
Guarantee: Especially when selling online, you must include a specific guarantee. Online purchasers are already skeptical of purchasing an information product. By offering a money-back guarantee, you assure the buyer that if the product isn't what you say it is, they can receive a refund. Your responsibility, of course, is to make absolutely sure that the product does everything you say that it does. If you do that, you will have few returns. Here is an example of a guarantee: Your complete satisfaction guaranteed: If for any reason during the first 30 days after you purchase this product, you are not completely satisfied for any reason at all, simply return the product and we will cheerfully refund your purchase price, no questions asked.
Obviously that guarantee should be modified to meet the nature of your product, and the time frame altered. By having the guarantee, although you will have to give a refund from time to time, you should sell far more units than without the guarantee.
Close and ask for the sale: This step is critical! No matter how good a job you do describing the product, it will not sell itself. You MUST ask for the sale. Tell the customer to buy. Give them an easy link to your order or shopping page. If you don't ask for the sale, you won't sell much.
Try to write your first sales letter using this template. Write comfortable, as if you were talking to someone at lunch. A sales letter should be easy to read and feel like a friend discussing the product. It should not have stilted or awkward language, but should flow naturally---just write the way you would talk about your product.

philosophy essay

Total Views: 90Word Count: 656See All articles From Author

Education Articles

1. Creativity And Creative Thinking
Author: Billy Mason

2. Huge Career Opportunities In Salesforce Field Today
Author: Riley Louis

3. The Tuition Classes For Kids In Dwarka Can Make A Difference To Excel In Maths And Science
Author: aadikanal

4. 4 Basic Skills Of Hr Management
Author: jitendre

5. How To Create Business Unit
Author: muralikrishna

6. Overview Of Talend
Author: gracylayla

7. How To Choose The Best Nata Coaching Centres In Chennai
Author: aptoinn

8. Ibm Mainframe Training In Hyderabad
Author: IBM Mainframe Training in Hyderabad

9. Hire The Best Writing Company With Qualified Writers
Author: steve robert

10. Augment Visual Learning With posters
Author: Roomana Basha

11. Need Of The Hour For Every Student Or Professional - Wealth Management Course
Author: -

12. I Want To Write Ios Apps. Where Do I Start?
Author: infocampus

13. Become A Professional With Python And Move Ahead With The World
Author: Multisoft Virtual Academy

14. When The Chords Of Piano Entice The Heart Of South Delhi
Author: symphony South

15. How Cognos Bi Training Program Is Beneficial For Your Career Growth?
Author: Multisoftsystems

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: