123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Education >> View Article

Copy Writing For The Web 6 Facts That Will Help You Write Web Copy That Sells

By Author: Adam Ross
Total Articles: 119

Do you buy your products and services from a trusted source? These 6 facts will help you build a better online brand and forge effective marketing connections.
Think about where you buy your groceries, your clothing and your electronics. Do you trust these stores, these brands and these products?
FACT 1: The relationship comes first!
People buy from people they know, like and trust. The best way to do this is to offer value. This means giving them education, information, facts and ideas on how your products fit their needs. Be consistent with your offers. For example in an email campaign, present a consistent branding format or layout. Use consistent mailing times, consistent yet intriguing nomenclature in the subject line and other standards you have created. Don't confuse the reader.
FACT 2: We respond to our name.
Make it personal! Add personalization when you can. Make the reader feel like you personally wrote a note to them.
Consider this: if you were out shopping and someone yelled your name, whether the person is call you or someone with your name, your ears will perk up immediately. When we hear our name, we pause and listen. Think about it,
FACT 3: Curiosity causes clicks!
We want our user to take action. Have you ever read an email subject line that says, "(Your Name), Do you know Sally"? This makes that user curious and they have to click to find out about Sally.
FACT 4: Involvement is necessary for any great relationship!
Whether you are writing an email, creating a podcast, a poll or a video, it is important to get your audience involved. Ask questions in whatever media you use. Talk about people's problems. And don't forget your audience is tuned into WIIFM: What's in it for me. You need to help them achieve what they need to accomplish.
FACT 5: We make buying decisions based on emotional factors!
For example: Fear of loss: If people feel that are going to lose their chance to receive the product or service they are more likely to act now vs. later. Fear of loss can be demonstrated with a limited time offer, a deadline, a price change or a bonus offer.
FACT 6: Clear process instructions sell!
Tell your prospect exactly what you want them to do. What steps do they need to take? Make them simple, clear and concise. "Go here now." "Visit this page." "Click here." You get the idea because you are a consumer, too. Be an intentional consumer and note what works to sell you. More than likely, it is a proven technique that you can use in your own business.


writer job

Total Views: 106Word Count: 430See All articles From Author

Education Articles

1. Are You Looking For Online Tutorial For Programming?
Author: saftutorials

2. Private Tuitions From Experienced And Qualified Teachers For The Student’s Development
Author: Hayden Bowden

3. The Impact Of A School On A Child’s Life
Author: DIS

4. Documentation Required For Studying At Melbourne Is Easier With Professional Consultants
Author: Tyler Conley

5. Seek Admission In Igcse Schools In Bangalore
Author: Jayesh Jagtap

6. Learning Objectives Of Itil® Foundation Training Program
Author: Multisoftsystems

7. 4 Ways To Eradicate Guitar Vacillation
Author: Almaden School of Music & Art

8. Hire A Consultant Today Far Dissertation Writing
Author: Dissertation Help

9. Dyslexia Software Goes One Click - Ghotit Dyslexia
Author: 1888pressrelease

10. What Is Digital Marketing
Author: rakesh verma

11. Sap Hana Driving Big Data Startups
Author: MicahWilliams

12. Why We Stereotype Engineering?
Author: ponting brown

13. Why Best Educational Apps For Kids Succeeds
Author: ponting brown

14. Why It Is Important To Have A Good Digital Marketing Strategy In An Online Business
Author: Yogeshsashi

15. A Week At Homeschool
Author: Unknown

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: