Marlboro And Pepsi, Two Successful Brands

By Author: Bernard Fowler
Total Articles: 27
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In the USA there has dropped the consumption of soda pop and today it has lowest consumption rate since 1987. Michelle Obama leads a campaign to make children refuse from drinling soda pop. Michael Bloomberg, the New York mayor, wants to introduce legislation which would limit consumption of the drink. On the markets there are many alternatives to soda pop such as energy drinks, teas, flavored waters, sports drinks. Most successful brand of soda pop is pepsi, and more successful cigarette brand is Marlboro.

For the majority of people it was surprising that such famous brand as Pepsi named a global chief marketing officer with an experience in fashion and no experience in the beverage business. Today Pepsi continues to be number one brand which appreciates individuals with new ideas and innovative approaches who improves things to make them modern and better.

No matter, with whom you are talking about - a smoker who smokes ona package of cigarettes a day or a man who drinks a lot of soda pop — they all face a problem of making great choices between existing popular brands and new ones. Here is hidden the main ...
... explanation of why there was hired marketing specialist who is more about culture than selling products.

It is impossible to imagine 20th century without cigarettes and soda pop. In the beginning when they were created, they both were asserted as good for everyone. If you remember, the were made many cigarettes advertisments with doctors who recommended to smoke cigarettes in order to calm down, relax and get rod of stress.

Nowadays people express themselves in many ways, everyone has its unique and original style because everyone wants to be the only one. Smoking cigarettes and drinking soda pop are ideal ways to express yourself. People who love luxury prefer to buy cigarettes of premium class. People who have average income, usually buy cheap cigarettes online. Mass media was a perfect way to promote smoking by showing how cool it is to smoke cigarettes. They told you that smoking gives you independence, self-confidence, happiness and success. Is there anyone who does not want that? Sure, everyone. Generally speaking, among large assortment of cigarette brands on the market, people were choosing ones according to the image brands had. People are attracted by nice images of brands. When Marlboro introduced a cowboy in their ads, it has a great succes. Men were attracted by the strong and self-confident man who smoked Marlboros. In past there were less variety of marlboro, but today are available different types of Marlboro. Buy cheap cigarettes at dotcigarettes.com and enjoy lowest prices.