123ArticleOnline Logo
Welcome to 123ArticleOnline.com!

ALL >> Business >> View Article

Approach To Online Advertizing For Better Results

By Author: Nick Carter
Total Articles: 334

Advertising Networks act as an online agent collecting ads from advertisers who want to place ads and web sites and automatically who want to place ads on web sites and automatically places those ads on publisher’s websites available ad space. This service has become increasingly popular over the last five years as an effective, low cost, advertising vehicle for businesses and an easy way for web site owners that have available advertizing space on their web site filled to increase revenue with little or no increase in cost. There are two types of advertising networks:

Horizontal or broad based advertizing networks that focus on reach. These networks that focus on reach, these networks are best for consumer products that appeal to almost everyone.

Vertical market ad networks that focus on a specific target market. An example is the marine advertising network that focuses strictly on marine products and services.

Horizontal ad networks give a broad exposure but advertisers have no control over where their ads are placed, brand recognition tends to get lost, very few quality leads are generated and the buy in is usually very high making it hard for small niche market advertisers to use the service. Publisher's income from their valuable web site advertising space is minimal on horizontal ad networks and publisher's get no market specific support.

For advertisers there are no blind ads placements, advertisers know their ads are being placed on web sites that have the audience their advertising is aimed at generating quality leads. Advertisers know how ads are performing; they can monitor results, adjust ad campaigns and control budgets, all online.

For Publishers vertical market ad networks manage and sell ad space inventory increasing revenue while decreasing cost. Publisher's web sites get increased market visibility.

Both advertisers and publishers get marketing and technical support from experts that know the vertical market being addressed.

Total Views: 59Word Count: 305See All articles From Author

Business Articles

1. Why Video Transfers Have Become So Essential At Present?
Author: alphadvdcreations

2. Video Transfer Method To Keepyourfavourites For Life
Author: alphadvdcreations

3. How Compact Lube Trucks Can Increase Industrial Maintenance Capabilities
Author: Scott Lee

4. 5 Tips To Get Your Construction Business Visible In Canada
Author: Rick Greoneveld

5. Why Retailers Need Ecommerce Product Catalog Management?
Author: Liza Zeimer

6. Cutlery For Wedding Should Have A Smooth Reflection And Smooth Edges!
Author: Dean Lance

7. Htc Screen Repair And Replacement In Uk
Author: Rosie Grace

8. Cutlery For Wedding Made From Copper Is Always Safe On The Use!
Author: Dean Lance

9. Floor Lamps South Africa Is Safe And Extremely Beneficial On The Use!
Author: Dean Lance

10. Stem Floor Lamp Is Designed To Produce Perfect Accent Of Lighting For Your Home!
Author: Dean Lance

11. To Be Appropriate For Benefiting Instant Cash For Me
Author: Jack martin

12. Opportunities For The Global Waterproofing Admixture Market To Reach $4.5 Billion By 2023
Author: Lucintel

13. Money Loan Specialist Carries On In A Positive Sense And Answers
Author: Alex Mighty

14. How To Increase Sales By Using Just One Word
Author: Ian Marsh

15. Xbox Game Console Repair Services In Uk
Author: Rosie Grace

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: