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Advantages Of Brand Identity And Its Role In Successful Marketing

By Author: Salvatore Andrea
Total Articles: 6261

There are hundreds of companies producing soft drinks but people go after few brands like Pepsi, Coke, Fanta, etc. Only few could achieve the brand identity in the field of soft drinks. Similarly, if it comes to shoes, people ask for brands like Lotto and Reebok or if it Sun glasses Ray-ban and Police rule the market. You have to get a better position in the rankings of particular products in the minds of the people. Corporate majors spend a lion’s share of their investment on brand building. In some cases it happens and in most of the cases it is careful building. If you intend to develop an exclusive brand image for your product, it will be better to approach a reputed and proven branding agency.

For building an exclusive identity for your product, you have to decide on the perception that your brand will create in the minds of the customers. For example, if the brand Mercedes is equaled to safety, their rival will be focusing their strategy on comfort and brand Audi for its style and features. The agency will help you to chalk out strategies for brand design. Consolidating your logo in the minds of the people is another strategy employed by the advertising firms. Your logo should be something simple but penetrating. Thus it is possible to build a brand identity with a simple tick mark or with folded hands. Your logo needs to be enduring and memorable one.

The word APPLE and their logo bitten apple have established itself in the consumer electronics market in America. The strategy of the company to sub brand their products as iPod, iphone etc has made the people to consider them as prime products. Rivals had to spend billions of dollars just to enter the monopoly market. The brand has become synonymous with quality and innovation. This is perfect example of building a brand identity.

People are obsessed with brands and they go for it even if they are highly expensive. It gives them that niche image and respect from the society. Renowned brands get automatic business. For getting that brand image, you have to make your products accessible to the people in such a manner that they begin to recognize your products and services offered by you strictly under a brand name. Your brand should gain popularity and this process is called brand positioning. It should be streamlined in such a way as that your brand name should come first in the minds of the people whenever they think of the product marketed by you. It is something like whenever people think of cameras, the name that come to their mind will be Sony, though there are many other established brands.

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