Clothing Labels – Reflecting Wearers’ Identity

By Author: Mayer betty
Total Articles: 47
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In a city you are never more than five feet away from clothing labels. You will know people’s clothes even if you do not want to.

On a rush hour train you will see scores of people with too many zips on a familiar light-weight jacket. Or switch on a TV and you will confront a media personality wearing a recognizable checked shirt.

Unisex, ubiquitous or anonymous, all apparel without exception have garment labels.

Why clothing labels?

Labels provide the consumer with information about the garment. Garment labels are so designed that the information contained protects the consumers from the use of deceptive fibers and care mishaps.

The information includes fiber content, how to care and flammability information.

Labeling also enhances fashion awareness.

Clothing is an expression of self identity. Labels help consumers to project their uniqueness.

The following are the key types of labels seen on garments.

Labels with brand names

All clothing manufacturers would like to establish their own brands so that consumers would prefer them over competitors. This ...
... also helps retailers order clothing that consumers favor most.

Private garment labels

Many large department and chain stores prefer to sell clothing under their own brand name. With this in view the stores commission the clothing manufacturers to attach their own brand or private labels on the clothing.

For this reason many clothiers produce clothes with their own brand name and a separate unbranded line for retailers.

Designer labels

Designer labels are labels under a prestigious font commonly named after the designer of the clothing. Armani, Calvin Klein and Louis Vuitton are examples of luxury designer clothing labels.

Since labels provide important data, it is the consumers’ responsibility to read and use the label information. Many consumers are very specific when it comes to wool products. Wool labels protect consumers from hidden presence of substitutes and mixtures.

As per a study 80% of consumers read care labels before they buy clothing. Moreover, most wearers follow label instructions while washing their garments. 1DNA Ltd., owner of the website labelsandribbon.ca is a Canada based online supplier of custom woven garment labels.

When designing clothing labels the following must be kept in mind:

• Adhere to FTC regulations. The Federal Trade Commission or FTC protects consumers from business practices that are unfair, anticompetitive or deceptive.
• Include fabric care symbols that follow the FTC regulations. Care symbols must be accompanied by supplementary instructions to include care information in writing.

1DNA Ltd has made ordering of clothing labels and woven labels trouble-free by making available an online configurator that customers can easily work on.

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