Steps For Successful Performance At The App Marketplace

By Author: Yancy Marry
Total Articles: 185

The rising demand for mobile applications in enterprises and among individuals has increased the competition among software developers trying to feature their creations in major mobile app stores. Among the large number of apps for different mobile systems which are submitted by developers to the app stores every day, there are few which get uploaded and hence recognized by users. However, the success of a mobile application begins from successful submission at these stores. Though the process is complicated, software designers need to follow certain steps before submission of mobile applications at the app stores in order to enjoy a successful experience. Listed below are ways of achieving success after submission of software at a mobile app store:

1. Market the app well – Once a mobile application has been developed, it is recommended that developers use innovative forms of advertising to promote and market the software. The reason why designers need to market a mobile application before submitting it at app stores is that good advertising techniques will inspire reviewers to rate the app after it gets uploaded to the marketplace.

2. Introduce components for increasing user acceptance of apps – The mobile application developer needs to ensure that the user acceptance rate of his/her app is high. For this, several features like discounts, freebies, and free trial versions can be introduced. A popular way to ensure that your app will get more preference over others in the similar category at the marketplace is to release an initial freemium version. This is a model where users enjoy most functionalities for free; paying only for subsequent upgradations of the software. The target audience is then encouraged to download the apps to get its general feel before paying for the paid features. An increased download rate means increased success at the app marketplace.

3. Do not take your audience’s app usage patterns for granted – As a developer you may be acquainted with the app usage patterns of a particular section of mobile application customers. However, it is recommended that you conduct a thorough research of the contemporary market and its audience before submitting a software for review at the major app stores. Remember that the interests of mobile users are fickle and the audience is never loyal for a long period of time. In order to make sure that your app will attract the attention of all users who visit the marketplace, introduce at least one unique feature. This feature does not necessarily have to be an exceptional function; it can also be an attractive design, good quality content, or high end graphics. In fact, since it is difficult to come across a unique functionality because of the presence of too many mobile applications in a similar category, software developers must concentrate upon making an attractive cover for the app.

4. To conclude, there is no fixed formula for success of an app in the marketplace. The developer must thus concentrate upon factors such as user engagement, entertaining features, usability, and usefulness in performing desired mobile functions. According to mobile market researchers, a software designer must keep in mind that his/her app needs to be efficient, enjoyable, and interesting to get featured at a major app store, attract the attention of the visitors at the store, and generate maximum number of downloads from this marketplace.

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