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How Environmentally Friendly Cd Packaging Can Be A Unique Selling Point For Your Products
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No matter the product you are trying to market, you most likely have a number of competitors who are also trying to get the attention of the same customer you are pursuing. In modern times, the cost of production has gone down to the extent that small businesses can confidently produce products and even compete with the big companies. The question is how cans a business gain visibility in such a saturated market? Demand for Environmentally Friendly Products
Demand for Environmentally Friendly Products
If your business has something to do with CD replication, you can gain visibility by making environmental concerns as your Unique Selling Point. Over the past decade, as more and more people became aware of global warming, demand for environmentally friendly products rose. The debate in the mainstream media has raised more awareness for the average consumer.
The average consumer today is aware of many issues and concepts relating to global warming, such as carbon footprints and carbon trading. An organization can choose to take part in efforts to make their products environmentally friendly and get to demonstrate to its consumers and the society as a whole, of their role corporate social responsibility.
Conforming to Standards
There are a number of steps that manufacturers have taken to ensure that CD packaging is environmentally friendly. The papers and the board stock are made from materials that have been sourced from areas that adhere to the FSC standards. The Forest Stewardship Council (FSC) is responsible for ensuring that forests are managed properly and issues such as illegal logging are addressed by bringing together forest stakeholders such as timber and furniture dealers, social and environmental groups to address these concerns.
One of the objectives of FSC is to add business value for products, so as to encourage more businesses people and organizations to take part in encouraging responsible management of forests.
The paper and the body stock are not the only parts of the CD packaging that are environmentally friendly. The ink is made of vegetable based products and this has two advantages. The first advantage is that it releases less toxic waste compared to the common types of ink used in the market which are made of petroleum by-products. The other advantage is that vegetable based inks are made from different oils that are mixed to achieve the best mix.
Keep in mind that environmentally friendly products may vary in the market. Some CD replication materials may have the right paper but petroleum based ink, or paper that is not environmentally friendly and vegetable ink. Take note of this so that you get your customer’s attention when trying to market your Unique Selling Point.
Alyssa Ried is an independent electronic entertainment consultant. Writes contents on cd packaging and cd reproduction and has deep knowledge of cd packaging company and cd replication in Canada with latest technology.
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