123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Technology,-Gadget-and-Science >> View Article

Google Struggles To Win The Mobile World

By Author: Yancy Marry
Total Articles: 185

Though the perception is that Google’s Android operating system is the most popular among the contemporary mobile users in terms of sale and usage, recent reports suggest that Google is struggling to make a place for itself in the mobile domain. These reports are of the opinion that Google is not taking effective steps to uproot the position of its chief competitor Apple. But there is still a ray of hope, say mobile market researchers as the revenue figures of the fourth quarter earnings were revealed in the middle of January. The Google stocks in the market saw a rise by 5 percent in the afterhours trading and therefore investors in Android development and smartphones running this operating system have recently experienced increased sales.

However, this does not mean that Google is in a safe position in the market. This is because of the fact that while the company is trying its best to make a name for itself in the mobile world, the main business of Google was earlier coming from desktop and laptop usage as a search engine; this usage pattern is also slowing down with a larger number of users shifting to the mobile base. Therefore, it will be apt to say that Google is slowly losing its catch in the desktop as well as the mobile domain.

When asked why such a case is occurring, mobile market analysts say that the CPC earnings of Google have fallen to an unexpected low. The CPC, also known as cost per click, is a phenomenon which advertisers follow to pay Google a particular sum of money each time a user clicks on ads featured in the search engine. The revenue earnings of the fourth quarter which was released in mid January showed a drastic 6 percent fall in the rates, and this phenomenon has been repeating for five quarters consecutively. Though the rate of decrease in the revenue was not as low this last quarter when compared to previous fiscal quarters, analysts are not too hopeful about Google’s future in the mobile world as existing users are also fast vanishing.

The most pertinent reason for Google’s recent losses is the fact that advertisers pay less when users click on mobile ads when compared to ads featured on machines such as desktops and laptops. Since an increasing number of people want to use the services of Google on their mobile devices at present, the revenue generation comes down further. So is the future of Google in mobile bleak? No, confirms mobile market analysts as the new mobile advertising campaigns launched by Google concerning the building of smartphones like the Nexus 4 has caught on with the target audience. According to the latest figures, users’ clicks on Google have already risen by 2 percent when compared with the figures recorded in the previous quarter.

In a statement made to the media, the chief executive of Google, Larry Page has said that the rapid change that is taking place in the mobile world has resulted in its poor performance over the past couple of months. However, he has also confirmed that the Google team is hopeful for a positive change in earnings in the near future; the rise in the rate of CPCs has led to the soaring of users’ spirits, confirms Larry Page.

A Dallas based mobile apps development believes in providing out-of-the-box enterprise mobility solutions. The firm has an experienced team of app developer offer healthcare mobile application solutions to meet customized demands of clients.

Technology, Gadget and Science Articles

Important Qualities Of Storytelling In Vr That Connects With The Users
Author: jack

2. How Cloud Technology Is Driving Hr And Workforce Management
Author: Anish Desai

3. Tips To Make Your Trekking Experience Unforgettable In Your Lifetime
Author: Frolic Adventure

4. Huawei E5885ls-93a Vs Huawei E5788u-96a
Author: RichardGG

5. Fugitive Emissions: How Can You Detect Something You Can't See Or Smell?
Author: John

6. Global Intermittent Catheter Market Share
Author: kusum

7. Odoo Invoice Creation: Things You Must Know
Author: Maulik Shah

8. Rfid - The Ideal Solution For Access Control
Author: Roland Ted

9. Nokia X5 Post Launch Review: Knowing Your Smartphone
Author: amar kayam

10. The 404 Error – How To Detect And Correct It?
Author: Swetha

11. Global Utility Locator Market Growth
Author: kusum

12. Advantages Of Kentico Cms Over Sharepoint
Author: Eldon Broady

13. Comptia Security + Certification; Syo-401 -a Step Towards It Security-
Author: Mike Meyers

14. Global Freight Management System Market Size
Author: Shivani Singh

15. Choose Your Technology Partner
Author: Hvantage Technologies

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: