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App Launching Tips To Remember
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The mobile app development industry is a highly competitive sector. With thousands of applications available in similar categories, software developers often fail to come up with a unique app idea. But one needs to remember that it is not only the app functionality but also the way an application is marketed and promoted prior to launch that plays a decisive role in its success or failure in the world mobile market. Here we list for amateur and experienced mobile app developers tips to remember before launching their applications in the market:
Create an App Video – Moving images is the most effective way to express; the video prepared by the developer must thus showcase the functions of the app and details of its user interface. Therefore, the video must be created in such a way as to demonstrate the app features and its workflow. The app video must be professional looking but very simple at the same time. Therefore there is no need to invest in a professional production team. Release the video on major social networking sites.
Draft the Final App Content – Besides the app features, the description about the app contents also draws the attention of users. The final version of the content that will be released as part of blog posts, Facebook posts, newsletter copies, tweets, and press releases must be finalized before releasing the application.
Use the Press – Knowing bloggers and reporters is very important in order to be able to publish your app content as quickly as possible. As a developer, you must set time aside for answering questions related to the app features and functionality to the press. In fact, the day before the launch is the day to spend with reporters in order to reach out to the potential audience by underlining every unique detail about your mobile application.
Release an Initial Free Version – Before the final version, lend a sneak peek into your app by releasing an initial free version. The free version does not have to include every feature. Just the basic functionality accompanied with good quality images and description may be released. This will generate an interest among the target audience.
Being Social is Very Important – Today, more than half of the targeted app audience use social networking sites like Facebook and Twitter. Therefore, it is important to post details about the upcoming app in these sites. A retweet strategy by using a specific hashtag relevant to your mobile application generates the required buzz, say analysts. Developers must also follow responses to the posts on social media sites constantly before launch of the app so as to be able to answer queries of users if any.
Collaborate with Other App Developers – If resources are limited for app promotion, integration with other mobile application developers is a good way to cut costs and engage a wider user base at the same time. However, do not choose the other developer only looking at his/her audience base size; partner with only such developers who are promoting similar functioning apps.
The above were few pre app launch tips that every mobile application developer must keep in mind in order to create a positive hype around his/her product even before it reaches the markets. In an age of cutthroat IT competition, launch techniques play a major role in determining app success.
Copper Mobile is an mobile app companies backed by a team of renowned android developer.The iPhone developers in Dallas TX has created more than 300 applications for clients from various industry verticals.
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