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Businesses And Consumers Equally Benefit From Online Shopping Websites
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Are businesses benefiting hugely by doing business online? Ecommerce or the online transaction system has broken barriers and has made the world borderless, with e-stores or virtual stores opening online. Big and small brands have used this medium effectively and benefiting immensely.
The quantity of trade conducted online has grown multifold and so has online shopping. India is also making strides into the online shopping arena although it is still at its nascent stage; online shopping websites in India are fast catching up. Customers are also exploring for products that were previously available abroad and ordering online to have it delivered in India.
Business owners are also benefiting with the online shopping concept as the overheads of hoarding products is not there. Product displays are done through images, links and product information is displayed in detail. Thus they are able to reduce the product process or pass on discounts and deals to customers. This adds to the popularity of the seller and increases his customer base. Businesses can reach out to customers across geography as there are no overheads attached.
Today’s generation is net savvy and with fast paced life giving less time, heavy traffic and never ending crowds, shopping is becoming difficult. They prefer to shop online as they can get the same product sitting in the comfort of their bedroom. For whatever reason, more and more people are now shopping online for buying gifts not only for themselves but for family and friends also.
With online shopping websites developing in India, people are now buying all kind of products online right from electronics to books, air and rail tickets, apparels, appliances, handicrafts, paintings, jewelry, gift vouchers to mobiles and many more.
Online shopping has many benefits:
Convenience shopping – Business owners can run their business 24/7 through their online shopping stores. No need to rent out space and they can purchase products once order is confirmed, no need to store things.
Customers also benefit as they can shop 24/7 at their convenience, save on travelling in rush, and spend time buying the product. According to a researcher’ Schaupp & Belanger, convenience is the fundamental reason related to online shopping. Online shoppers' claim that they would rather surf online than go to retail store to attain information about a product.
Online Review – Online product reviews and ratings helps making buying decision easier as one knows about the performance of the products. Businesses have online feedback about their services online and a section on what their customers say about them.
Product, Rate and Feature Comparison - With the online tools that enable product comparison, consumer’s awareness has increased and comparing product prices and features helps make a better decision.
Shop across Geography – You do not have to be in UK or US or India to shop in stores there. All these shops allow you to shop online and the choice is unlimited and if you do not like products in one shop you can surf to another online shopping. Businesses also benefit as their customer base is the world and they need not open retail outlets to sell their products.
Privacy and security: Online shopper is worried about privacy and security, but there are precautions you can take to make sure your transaction is a safe one. Businesses ensure that customer’s information is secure by using the latest encryption technology and send information on a Secure Socket Layer (SSL) link.
Online shopping in India is here to stay and it is going to grow more as consumer is becoming aware of the benefits of these online shopping websites.
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