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Several Points To Look At For Salon Positioning

By Author: Eric Blair
Total Articles: 23

There are many different things that a salon's location can change when they are considerably different, from the advertising involved all the way to the storage that is needed. Spreading the word among customers can be exceptionally difficult if the salon is placed in an odd area or is too far to drive to. Taking a look at some of the options is a great way to understand the positive and negative aspects of each location type.

Usually salons find good success attracting people on foot when near other businesses, and typically they do not have to rely much on advertising. Based upon availability, a strip mall or even a building located on its own can work well. Another benefit of these types is that most of these locations can be laid out in a smaller area to cut down substantially on the cost of rent. Drawing customers in can be as easy as having an attractive sign and interior to make the place look classier than its competition. Marketing can also be toned down a bit since most people will hear about it through word of mouth and see it as they pass by in their typical shopping area.

There are some benefits to opening in a less crowded area as well, but it may also make bringing people in harder. Attracting people through advertising methods is important in these cases since the square footage is often greater and the rent is lower. Generally, these building types make it easier for the person since the salon chairs do not have to be crammed in and there is plenty of storage room for the extra salon equipment. Typically, people have to weigh the options available since the savings in rent can be far exceeded by the sum of money used to advertise the company.

Finally, opening a store inside a shopping mall can provide a huge boost in clientele, but this option also often carries the highest rent amount. Beginning organizations should look to open in the busiest parts of the mall, especially since one placed in an obscure corner can be costly and useless. A lot of people think that being in a mall is all the same, but the hot spots usually cost more and may provide less space than an obscure location. Unattractive stores are widely avoided by many customer types, and as such, a store in a mall must always have a well designed interior and sign to make sure it says “quality” and not just “excellent prices”.

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