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Literature Review On The Mens Cufflinks
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Won all this publicity input is Merchants Yimapingchuan. By the end of 2010, the total number of stores in 3000. April 10, 2011, held in Beijing to promote the brand, announced the official opening of the image of the store is located in Beijing Qianmen Dashilan. This marked the formal force Beijing and North China market, its plans to open 10,000 stores in China before 2020, with sales of over billion. If the network promotion and celebrity endorsements is to create awareness, and thus an effective measure of large-scale investment, today, the best investment promotion is more than 3,000 stores across the country. For him, cufflinks is a sense of respect for the ceremony and the respect for life itself. According to Wang Yong, the franchisee of the consultation, 70% saw the shop, about 15 ~ 20% of the networks and print media coverage, less than 5% of the TV to understand and come to join. Obviously, the event sponsor of the “blossoming flower”, its main purpose is not investment.
The businessman’s money for no reason to waste. On the one hand, TV hard widely can improve brand image and reputation, so that more girls know. “As a business, you on TV playing excellent widely to consumers feel is completely different.” “Blossoming flower” activity cycle is relatively long, and its concern about the population and consumer groups is a perfect fit can make use of this activity in the consumer influence; the other hand, hope that through such an event, so that the network input, TV input terminal line can focus on this activity to expand the systematic propaganda. No matter which city or which country he went, he would shop around in the local high-end stores to check out the cufflinks.
Has to grow and develop, has formed a comprehensive competitive advantage, investment from the original “good” evolved into the can “pick and choose.” The size and location of the franchisee shops a rigorous selection process, the threshold of joining to ensure that store survival. “Do their own thing to concentrate on. You see, this gun-like cuff links can tell how much I was interested in the cold weapons of the 18th-century Europe. We now focus on three things: The first thing is to shop as soon as possible so that the terminal to reach everywhere, which is the basis of the second thing is good brand. The third thing is the market. “Today, focus on slow and steady, and this does not mean that will not stop there.
Big sense of fantasy ideas conceived. Fantasy one: the development of media properties. Standing image of the front door of the shop, not go in, I heard from inside out: “buy cufflinks to 3000 stores across the country a week on the new goods – China cufflinks chain brand …” sound, entered the store looked tracks the sound, you will find hanging in the door to the upper right of the TV. Image spokesperson for SHE and Yoga Lin, frequently appear in the TV screen at the same time, “Swarovski” and “Disney” and other words frequently into the customer’s ear.
Shop in there, a media “in 3000 stores across the country to install the TV in progress, is expected within a few months, all finished loading. How the role of TV? This does not seem a short period of time things can be quantified. As for this pair of mens cufflinks, I now do not like in that the stone on the surface is poor. An immature childish coming from the direction of the door. “Repeated the mother with a child, the voice was filled with joy, she was clearly for the children learned a new word glad. Not difficult to imagine the subtle influence of the enormous possibilities. Fantasy II: value-added service providers to become a female. “We are first a channel provider, then a brand, the next stage of development platform provider, a platform for online line a platform.”
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