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The self-image of being fully integrated into the enterprise, corporate code of conduct to become self-conscious action specification, and by improving the quality of staff to form companies the overall image. The cufflinks represent the words of love between husband and wife. Character of this unity that is the corporate entity personified, to become manager of the business philosophy of philosophy, and by means of visual image, the formation of an integrated corporate actions personality personalized, passing through the media sent to the public to go, reflects the overall image of the personality and the public acceptance and awareness.
CIS strategy is to shape the overall image. Shape and color mark only the direct impact on the planning of the visual part of the public; corporate internal and external management in the use of product marketing, people perceive its value, and other aspects of social mission is to win social recognition, trust and recognition of the important content. The cuff links has experienced the trials and tribulations. And it all stems from the corporate philosophy and the formation of entrepreneurship and enterprise culture. Shape the overall image can not be biased to stay on the surface, should be said that the process of shaping the corporate image is the foundry entrepreneurial spirit, to cultivate the corporate culture in the process. Corporate image and corporate culture should be exterior and interior relationship, corporate image and corporate culture integration constitute the whole enterprise system.
The whole enterprise reflects the business strategy is essentially a differentiated business strategy. In other countries, mens cufflinks is just a commodity and one product. CIS design is not just corporate identity system design, but the design of the whole enterprise, including business goals, business philosophy, market behavior and internal management, including the overall image of the design. This overall corporate image design is intended to achieve the enterprise’s self-awareness and corporate self-introduction to society, to create the best business environment and competition for the market as a long-term strategic weapons.
Second, the overall image of the composition of CIS produce the initial strategy, a different understanding of its meaning in different countries there are different titles, such as the plan called industrial, corporate design, corporate morphology, special planning, corporate identity and so on. These titles are from a different point of view reveals the characteristics of CIS. Currently, this title are replaced by corporate identity system, or more directly as corporate image. The mens cufflinks will cost a lot of money. CIS is a whole system, which consists of MI, BI, VI of three subsystems, the content of these three subsystems are: MI (Mind Identity System) concept identification system; BI (Behavior Identity System) behavior recognition system.
VI (Visual Identity System) visual recognition system. Organic combination of three subsystems, interaction, create a distinctive image of various enterprises. In China, the mens cufflinks are no longer a distant luxury. The concept of corporate identity system (MI) include: the business direction, business ideas, management style, entrepreneurial spirit and risk awareness, the concept of enterprise CIS identification system is the soul of the enterprise guide to action, is to import the corporate identity system driving force. The behavior of corporate identity system (BI), including: internal behavior and external behavior. Mainly refers to the internal behavior of cadre education, staff training, welfare, work environment, internal operations and other management activities.
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