123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Marketing >> View Article

Ideas Strategy Design Global Helps Mega Launch Of Fashion Brand Kair In Bahrain

By Author: Suresh Dinakaran
Total Articles: 30

Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand's owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations. The brand was launched in Bahrain at two leading malls - one in Safeer Mall and the other at the prestigious City Centre.

The Kair brand launch in Bahrain saw a media blitzkrieg involving newspapers both English & Arabic, outdoor (buses) and leading English & Arabic FM Radio stations. The Kair brand is all about quality and value. Of style and comfort. Of passion and fashion. The proposition is to offer end users an experience that outrivals the best in category brands.

"When we started our strategy meetings on the Kair brand at Ideas Strategy Design Global, we were a bit apprehensive. After all, the market was flooded with seasoned global brands and regional power players with massive networks and mammoth marketing budgets. But, we, as brand guardian, remained positive and focused. A thorough market research confirmed that inspite of the hyper clutter, there was place for a quality value brand. And Kair fills that slot just perfectly. Being a brand that is in control of the entire value chain right from the cotton farming to design/styling & production, Kair brings in huge intrinsic advantages that remain either sub optimal or absent with most garment brands. The response to the launch of the two stores in Bahrain has been very very encouraging", avered Suresh Dinakaran, Group CEO, ISD Global.

The Kair brand has global ambitions with store locations being identified and space planning being implemented in Muscat(Oman), Calicut(India) and 6 cities in the US. Trends and design forecasting teams are being put in place, fashion consultants from Milan are being engaged by the brand to ensure that the Kair brand remains at the top of the game. ISD Global is helping the brand to put together several customer delight touchpoints that creates strong emotional bonding with customers and gets them coming back for more.

There is a major plan to get customers involved in the branding and launch of future brands which include a line for Women and another for Men. Ideas Strategy Design Global is in the process of developing a strategic roadmap that will involve potential end users with the brand right from pin to piano. The next few months will see signifucant traction in the Kair brand as it journeys towards becoming a truly powerhouse global brand in the foreseeable future.

For more information on ISD Global and how it can help brands realise their true potential, log on to: http://www.groupisd.com/

Total Views: 150Word Count: 445See All articles From Author

Marketing Articles

1. Get Easy Packaging With Our Packaging Material Dubai At Reasonable Rates
Author: nbm pack

2. How To Hire A Good Pr Firm?
Author: Russell Johnson

3. Choosing Out The Best Laundry Equipment Supplier Dubai
Author: Wahat Al Dhafrah

4. Making Sure Your Business Is Using Cutting-edge Marketing Tool!
Author: Anil Kumar

5. Time Management: Finding Time For The All Important Task Of Small Business Marketing
Author: Ian Marsh

6. Make Setup And Installation Of Industrial Pallet Shelving
Author: abazar shelving

7. Importance Of Packaging Materials In Dubai
Author: nbm pack

8. Bulk Sms Provider In Gurgaon | Easysandesh
Author: Ankush Gupta

9. Dynamics 365 Crm Software For Marketing
Author: Sonika Vishwakrma

10. A Simple Guide To Start Listing Keywords
Author: Simplified Social Media Optimization

11. Understanding The Value Of Creating Inbound Links For Your Online Business
Author: Bob Smith

12. Choose Startups For Career Growth
Author: Nita Desai

13. Key Factors To Consider Before Hiring An Advertising Agency For Your Startup
Author: conceptmarketing

14. Seo Strategy To Get Mobile Apps Ranked In Serps
Author: seoservicedelhi

15. Sales Decreasing? The Best Ways To Enhance Your Business Sales Approach
Author: Ian Marsh

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: