How Ooh Industry Is Growing In Various Indian Cities?

By Author: TDI International India P Limited
Total Articles: 57
Comment this article

Outdoor Advertising industry is going to grow further in the coming years. Airport Advertising, Mall Advertising and Metro Advertising are three fast emerging avenues of outdoor advertising in various Indian cities. In this article, outdoor advertising practices from the context of three Indian cities namely Bangalore, Coimbatore and Bhopal are discussed.
Outdoor Advertising in Bangalore
Bangalore now Bengaluru is one of the IT hubs in the country. Advertising in Bangalore is one of the important sectors. Various advertising agencies make their presence in the city providing promotion solutions for local, domestic and international brands. The booming growth of IT industry coupled with the rich infrastructural support provides brand owners lucrative opportunities to launch various advertising campaigns in Bangalore. Outdoor advertising in Bangalore is widely practiced by various brand owners and advertisers in and around the city.
Outdoor Advertising in Coimbatore
Coimbatore is the second largest city in the South Indian state of Tamil Nadu. The city is a major textile and engineering hub. Also a heavily ...
... industrialized city, Coimbatore is a regional hub for manufacturing, software services, health care, education etc. Coimbatore has earned its own Sobriquet as the ‘Manchester of South India’ due to the presence of a flourishing textile industry. The city is also known for its entrepreneurial spirit. Various brands make their presence in this South Indian city that encourages the interest of advertisers to launch various promotion campaigns. Outdoor advertising in Coimbatore is one of the burgeoning sectors that provide promotion solutions for various brands. Airport Advertising is also one of the major avenues of outdoor advertising in Coimbatore. The city is ranked 4th amongst the various cities in India for the investment climate. A fast growing city, Coimbatore is also ranked at par with Chennai, Kolkata and Noida as a most favored investment destination according to a study by Frost and Sullivan.
Outdoor Advertising in Bhopal
Bhopal is the capital city of the Indian state of Madhya Pradesh. Also known as the Lake City (or City of Lakes) for its various artificial and natural lakes, Bhopal is also one of the greenest cities in India. Bhopal is an important economic, educational, industrial and political center of the state. Bhopal Outdoor Advertising is one of the fast growing sectors where various advertisers have made their presence. Domestic and International brands make their presence in the city that has further encouraged the interest of advertisers in Bhopal.
From a general point of view, outdoor advertising domain is fast growing in each and every city in India. Favored by the economic growth and the endless launch of new brands in the market almost every day, the need for more advertising campaigns is yet to escalate in the near future. Customers have also easy spending capacities that motivate advertisers to launch various promotion campaigns for their brands or businesses.
For more information see the website: http://www.tdiindia.com