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Role Of Smtp Servers

By Author: Nicolas Brown
Total Articles: 15

It is well known that with the advancement of technology and internet, email marketing has gained much popularity. It is a great tool to advertise your goods and services before the target customers. It also helps in continuous dialog between you and your customers so that they visit the website you want them to. The more positive response you gat from your customers the more you get encouraged to increase the monthly sending limits of your email. This can be done with the help of SMTP Relay Services.

However, the SMTP relay server may cause some problems while sending emails to your customers. For example: you may find that your mails are taking long time in getting delivered or they are not getting delivered at all. This can be a serious challenge. If this is what is happening, it is important for you to find out the reason behind it. The engine that is responsible for sending you bulk mails is SMTP relay server or mail transferring agent. This server is solely responsible for deciding the domains and successfully delivery of the outgoing emails. Emails cannot reach their destination without the help of this server. And when this server stops working in a proper manner, you receive the undelivered messages back. This problem usually occurs at the time of sending bulk emails. In such cases it is important to seek help from SMTP Relay Services.

The main cause for such inconvenience is increase in the volume of emails sent for marketing purposes. As a result SMTP relay server cannot take up the load of bulk messages. This is so because emails are for personal usage and not for sending bulk messages and the problem worsens when the SMTP Relay Server fails to adapt to the challenges of bulk delivery. The problems occur in the form of email bounces, non-delivery of mails to their respective domains and lack of support for proper email authentication. This problem cannot be solved without SMTP Relay Services.

There can be many reasons for such delivery related problems. One of the reasons may be inability on the part of SMTP Server to take up the load of bulk messages. However, there are other technical issues which are more complex and that are required to be sorted for the smooth delivery of bulk mails. In such cases SMTP Services are always there for your help. Suppose your SMTP server fail to deliver a mail to a particular domain. The reason behind this may be that ISP has blacklisted your IP address. Again, there can be many reasons behind this like the recipients of your mail complains about the content of the messages sent by you, the mails sent by you are nothing but spam or your email sending rate exceeds the limit set by the ISP. In order to solve this problem you must take the help from SMTP Service.

The main reason behind ISP blacklisting your IP address may be that it detects your ID as a spammer because of the sending pattern of your mails or you may have included invalid email IDs in your mailing list and sending mails to them regularly. This may result in identifying you as a spammer. SMTP Services are always present to solve your problems.

There are many companies which provide SMTP Relay Services or SMTP Services to solve your problem relating to sending bulk messages.

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