Secrets Of Best Trade Show Displays

By Author: Tim Bridges
Total Articles: 138
Comment this article

In the world of trade show exhibits, you have only three seconds to get an attendee's attention and make an impression on them. Your display must be eye-catching while sending the right message to your potential customer. And of course, you want a display that ensures that you stand above the crowd of your competitors. To accomplish this goal, you'll want to have a design that will have attendees beating a path to your booth. But design is only one factor in the equation. An effective marketing program includes other factors that need to be considered and addressed in order for the program to be effective and successful.

PLAN TO SUCCEED

An effective and cost-effective program cannot be planned overnight. If saving time and working within a limited budget are chief concerns, you should consider consulting with an expert in the field of trade show displays. Your program should include a strategic plan with effective project management of manufacturing, installation and breakdown, as well as shipping and storage.

SIZE MATTERS

Another factor ...
... to consider is the size of the space where your trade show displays will be used. Will you have people staffing the booth? Will you need space for a conference room? Will you need space to store your exhibit materials? Ultimately, the size of your booth depends on your goals and your products.

Trade show displays are available with an extensive variety of options. From the small and portable table top and pop-up displays, to the large modular booths. Sizes range from 10' by 10' to 20' by 30' or larger space. Kiosks and banner stands are also an option. Working with an expert can help you determine the best combination of options to ensure a professional solution that provides the best return on your investment dollars.

DESIGN TO SUCCEED

Regardless of the size of your display, the design of it should include your company's colors and your company's logo, displayed as prominently as possible. A graphic design expert can help you combine these elements into a visually appealing, eye-catching graphic that is sure to get the attention of trade show attendees.

YOUR ONE-STOP SOLUTION

Worden Displays is a one-stop provider of all the services and products you need to execute a successful marketing program of trade show displays. Their combination of in-house planning and project management services, graphic design expertise, and a trusted team of service partners allows the company to provide you with a turn-key, high quality, cost effective solution to deliver a measurable return on your marketing investment.

For more information on how Worden Displays can help with your trade show displays, visit the company's website at http://www.wordendisplays.com/