5 Great Automotive Promo Products

By Author: Jeff Hales
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5 Great Automotive Promo Products

If you operate a business, you already know the importance of keeping your company's name, logo, and services fresh in the hearts and minds of the public. While traditional advertising certainly plays a central role, there are several other significant ways to build and maintain brand awareness, including the use of promotional items.

Everybody likes getting stuff for free and promo products allow you to create and preserve a strong impression of your brand with the public. While a person is likely to throw away a paper advertisement without giving it a glance, a useful promotional item, such as a refrigerator magnet, is likely to occupy a highly visible place in that same person's home. The next time that person is in the market for the kind of services your business offers, your brand is fresh in their mind.

Promotional products can serve a variety of functions in addition to simply advertising your brand. When it comes to trade shows, a great promotional product can quickly generate more traffic for your company's booth. Any increase in traffic automatically increases ...
... your potential to attract new customers or clients. And even when you don't gain a new client initially, the circulation of the promotional items strengthens your brand recognition and can only have an ultimately positive impact on your business.

Some promotional products can also serve as great incentives, either as rewards for your employees (such as sales staff) or giveaways to clients who purchase a certain amount of your goods or services.

When selecting promotional items for your company, it's a good idea to keep things simple. While a funny or novelty promotional item might get a lot of initial attention, if it's not a useful product it's likely to wind up in a junk drawer or a trash can. This is why you should usually try to go with a product that just about everybody has a use for. And this is why automotive promotional products are often a good bet. All kinds of people drive-young, old, rich, poor, men, and women-and the kinds of items used as automotive promotional products are generally quite useful, and therefore appreciated by the recipients. Let's take a look at some of the best automotive promotional products.

Key Chains
This is almost a no-brainer; they are simple, cheap, and used constantly. In fact, key chains aren't even just relegated to drivers. Anybody who carries keys of any kind-house keys, apartment keys, storage keys-can use a decent key chain. However, there is one potential drawback; although promotional key chains are very popular, most people who would need a key chain are likely to already have one. So your promotional key chain might have to be pretty impressive to get somebody to switch it out with their current choice. One way to do this is to offer a key chain with a little something extra, such as a key chain that features a built-in tire pressure gauge. That kind of simple convenience can make a lot of difference.

Automotive Catch-All
A catch-all is a soft, durable container that can be attached to a dashboard air-vent via a simple hook. It's a useful way to keep track of things like sunglasses, pens, and any other odds and ends that might otherwise be left to roll around your car seat. An attractive automotive catch-all, emblazoned with your company's logo can be a great promotional item. Not only is convenient and useful, but the catch-all-and by extension your company's name and logo-occupy a highly visible area on the dashboard.

Variations of this product include things like an organizer that can be affixed to a car's visor, for carrying things like sunglasses and CDs. An over-the-seat organizer is an even larger product that hangs over the back of the driver or passenger's seat and features many pockets and dividers to meet all kinds of storage and organization needs.

Mini-Sweeper
A mini-sweeper is a hand-held cleaning device featuring a broad surface to display your company's logo. These helpful tools utilize a small, rotating brush to quickly and easily clean your car seats of lint, hair, animal fur, and other debris. As an added bonus, mini-sweepers aren't just limited to the car; they can be used in the home and office as well, potentially increasing the promotional product's range.

Emergency Kits
While emergency-related promotional products might not always attain the same degree of visibility as other giveaways, they are a high-quality way for you to solidify your company's reputation and image in the eyes of your customers. Emergency kits can include things like emergency lights and first aid kits, jumper cables, tire sealant, tools, and flares. Some emergency kits even include things like a "car escape tool" which features lights, sirens, and even devices for cutting glass and seatbelts in the event a motorist becomes trapped inside their vehicle following an accident.

Car Adapter USB Charger
Your present and potential customers are likely to flip for this kind of surprisingly affordable promotional product. By plugging into a car's lighter, an automotive USB charger can power-up items like phones and mp3 players. In addition to being a very handy device, a promotional automotive USB charger is sure to make your company the hit of any tradeshow.

Another option is an automotive lighter-adapter which allows several devices to be plugged into a single car lighter simultaneously.

Whether you're an established business or just starting out, automotive promotional products are definitely one of the best ways to get your company's name out to the public and keep it out there. Not only do they build your brand but they can build goodwill with your current and future customers as well.
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