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Woocommerce Website Development- Things To Customize Before You Go Live
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With many people setting up their business online, you need to be unique and specific in your offerings in terms of products, websites etc. In this piece of writing, I shall be disclosing some areas of your WooCommerce powered website that you should customize in order to remain ahead of your competition.
* First, let’s understand the need for customization!
In general, customization refers to performing changes or modifying something so that it can suit your specific tasks and offerings.
When it comes to eCommerce platforms, they offer similar things like layout, themes, etc. to every online vendor. So, it becomes important to customize the default offerings so that you can deliver your message clearly to the audience.
For instance, anyone can install WooCommerce, a WordPress plugin, on their website and get access to its features (that are common for all). So, in this case, you can perform tweaks in it or customize it so that it sounds different from others.
* What can you customize on your WooCommerce store?
Here is a brief list that shall provide you with a better idea of things that you can customize as per your target niche.
Let’s get started!
1. Chosen WooCommerce Theme
The important step while creating an eCommerce website is to choose your theme. There are two ways to choose a theme. First, you can choose a particular theme from WooCommerce store and second, you can perform PSD to HTML conversions.
Many business professionals tend to choose HTML conversions as it provides you with an easy way to craft your website in your own desired manner.
Still, if you stick to any premade theme, you can also opt for
WooCommerce theme customization to give it a look of your specific target niche. Due to flexible and scalable nature of WooCommerce, you can easily modify it.
If you are technically sound, you can definitely perform customization on your own. Otherwise, there is always an option to hire some professional who can help you out in the process.
2. Website Design and Layout
If we talk about website design and layout, it is more a part of your theme. As aforesaid, you can easily insert custom code in the theme to modify it, yet there still remain some elements that need your attention like images, text, widgets etc.
By customizing such elements, you are not at all leaving any stone unturned in terms of website design and layout customization.
Always remember that the design and layout of your website should complement the industry which you are dealing in like Fashion, Clothing or any other.
3. Checkout & Delivery
Apart from customizing the website design and theme, you are also supposed to customize two other important areas i.e. checkout & shipping.
The checkout web-page on your eCommerce store always remains a crucial element for your conversions and ROIs. Although you have practiced the best marketing strategies, front-end and other product offerings still, if customers are finding any kind of difficulty in checkout then you are definitely set to fail.
For making WooCommerce checkout more customer-centric, some of the best practices to follow include- one-page checkout, secure payments, social media registration, no hidden charges, a link to return policy etc.
Talking about product delivery, today’s consumers are fast and they are use to this in terms of everything (internet, delivery, returns and all). No one wants to wait for more than 24 hours to get things dispatched.
So, you need to opt for fast shipping services like having 3rd party warehouses, Buy on-line and purchase off-line offerings to ease out your delivery.
Customization in the above-mentioned areas shall definitely help you to present a compelling WooCommerce store on-line. At last, I am hopeful that you find this article informatory and helpful in your futuristic professional endeavors.
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