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Marketing Questions You Will Encounter In A Job Interview

By Author: Tim Donnelly
Total Articles: 12

Most marketing position interviews incline toward discovering not just if you have enough knowledge of the industry, but also if you have the right kind of personality to thrive in it. Marketing can be a difficult field, beset with setbacks, and you need to have a strong mindset to get over these and forge ahead to new endeavors.

You need to be creative, resourceful, and flexible, along with being capable of strategic thinking and long-term planning. Marketing interviewers want to gauge these traits to know if you will have the staying power to make a lasting commitment to their company once they take the decision to hire you.

Get Ready for The Marketing Interview

Before the interview, it is necessary that you understand how important marketing is for a company’s overall existence. Without creative, concerted advertising, the company might have a difficult time getting their products before the public. This could, in turn, affect the company’s profits and damage their existing business.

So, when they hire for their marketing division, they look for capable people who can help take their advertising to the next level with intelligent tactics that work in the real world. In brief, if you’re hired, they will expect you to implement marketing campaigns that will make a constructive difference in the company’s future.

If you want the position, you must take the time to research the company prior to the interview. Find out what marketing techniques they currently employ and how successful these have been. Make a note of what you think they could do to do better. This is likely to come up during the interview. It is common for interviewers to ask potential candidates to give their input on the company’s marketing efforts. If they ask you this question, have a compelling, unique answer in store for them.

Commonly Asked Marketing Questions

You should also compile a list of other questions that interviewers ask marketing candidates. Bear in mind that these will differ according to the job level and position you are applying for.

Here are some of the questions that you are likely to encounter:

• What do you know about our target market?

• If you had to create a marketing campaign to target this market, how would you go about with it?

• Have you ever overseen a marketing campaign? What was the outcome?

• Have you worked on a marketing campaign on a constrained budget? How did you do it?

• What do you know about online marketing?

• Do you know in what way inbound marketing differs from outbound marketing?

• What can you tell me about lead generation?

• How do you incorporate social media in your marketing?

• If there were no social media, how would you market our product?

• Can you explain the difference between marketing and sales?

• How different do you think marketing will be 20 years hence?

Think over these questions carefully and see how other people have answered them. Just make sure that the answers you prepare are uniquely your own.

Vitamin T, one of the best creative recruitment and staffing agencies helping design-minded companies and digital creatives including UI/UX graphic designers and web developers, copywriters, presentation developers, digital marketing managers and analysts, print and production designers in Los Angeles, Chicago, San Francisco, New York, and beyond. For more information, visit vitamintalent.com/what-we-do.

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