123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> General >> View Article

How Does Google Algorithm Deal With Website Ranking?

By Author: Swetha
Total Articles: 29

Title relevant image required here:

This write-up is in continuation with our previous discussion on the nuances of Google ranking. Google ranking & algorithms always work together to give users the desired outcome. Let us further dive into the working of the Google algorithm and how does it have an impact on the ranking of your website.

Google ranking-a snapshot:

Ranking on Google is all about relevance. The more your content is relevant to the search phrase, the higher you will rank on SERP. Google works based on its algorithm- a set of predefined rules to sieve through billions of web pages which list down on keying a search phrase. This algorithm crawls and indexes to throw out the best suitable search results. The links on the first page of every search are supposed to be the most appropriate of all, most likely to be clicked and hence rank the highest based on SERP.

A survey done by Internet Live stats says that Google receives approximately 63,000 searches per second, every day.
Going deeper into the working of Google algorithms, the way it works and what does it look for actually?

To understand the functions of google algorithm elaborately let us take case of – One entering a “phrase” or “a set of keywords” as it’s otherwise called on Google search tab and how it lists the search results:

Google Search Engine

As we see, the search phrase is “what are SEO techniques?” keyed into the search tab which gives us search results with the keyword “SEO”.


Google begins with crawling web pages looking for suitable, relevant answers to the search phrase. There could be infinite number of choices for Google to crawl through. The selection is based on the quality and significance of the web page content. Google crawls through web page links on the basis of the sitemap provided by website owners. The web spider looks for new links, changes made to links, links which have become non-existent and also the crawling history of websites to add it to the crawling index.

There are also webmaster tools which are available for the website owners. These tools help to either prioritize few links on their web pages for crawling or prompt the spider to omit few links during the crawling process by using the “robots.txt” file. However, Google does not accept any payment for websites to be crawled frequently. These tools are offered to all the websites alike.

Google Indexing

The outcome of web crawling results are then fed into the search index and Google servers.


This is the accumulation of the best-fit content on the search index. It is done on the basis of keywords, uniqueness and suitability to search phrases. A search index contains numerous choices matching the search phrase which is thrown out when requested.

Traditional monolithic search

Having known about the search index, you should also explore instances when your web pages could be simply omitted or blocked for misbehavior on web. Webmaster adheres to few approaches and expects websites to strictly follow these guidelines.

Webmaster guidelines do not encourage website owners from:

Attempting to generate content automatically
Be a part of link schemes that is purchasing links from other sites to improve ranking
Plagiarized content on web pages
Including text and links which are hidden
Cloaking of content and URLs
Misguiding the users through sneaky redirects
Including irrelevant keywords in content
Being a part of affiliate programs which add no value
Generating automated queries to Google
Placing doorway pages with URLs of other websites or keywords. This action is an illegal way to increase the relevance of webpage.

Andrey Lipattsev, the Search Quality Senior Strategist at Google says that “high-quality content and link building are the two significant aspects considered by Google to allocate ranking for a website during search”.

Aspects you should be necessarily doing:

Checking out for spam generated by users
Constantly evaluating your website and protecting it from hackers

Equipped with a deeper view of how the Google algorithm works and what it looks during ranking websites, we ought to comprehend that these set of rules keep changing from time-to-time and so does your web page ranking. To learn more about these changes and tackling them with ease, do check out our next blog!

Total Views: 17Word Count: 739See All articles From Author

General Articles

1. Ipl Team Investors | Ipl Team Owners 2019
Author: Anu

2. Pogue Supply Has Spa Replacement Parts At Great Prices
Author: Kyle Pogue

3. Head To Pogue Supply To Buy Fishing Gear
Author: Kyle Pogue

4. Precision Cnc Machining Manufacturers For High Precision Machined Parts
Author: Deccan Engineering Works

5. The Best Topical Cbd Remedies Are At Johnny Apple
Author: Robert Calore

6. How To Fix Mcafee Safe Connect Can’t Create A Vpn Connection?
Author: Jeff

7. Budget Air Supply Has The Perfect 3 Ton Package Heat Pump For Sale Online
Author: Butch Jouaneau

8. Join Morocco Tours For A Wonderful Holiday Experience
Author: Sun Trails

9. Budget Air Supply Has Heat Pumps For Sale Online
Author: Butch Jouaneau

10. Turns Organic Solid Waste Into Compost - Organic Waste Converter Machine
Author: Kelvin

11. Dux Best Ost To Pst Converter Software
Author: Dux Data Recovery

12. Creating Conditions For Innovation In The Classroom
Author: Priya Varma

13. Making Stainless Steel Bollards And Parking Posts A Lot More Than Just Normal!
Author: Julia Smith

14. Buy Swimming Pool Pumps Online From Pogue Supply And Save Money
Author: Kyle Pogue

15. Tungsten Market Analysis Based On Growth, New Trends And Current Industry Demand Forecast To 2023
Author: Nikhil khadilkar

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: