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The Best Possible Ways To Rank Higher On Serp's
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SearchEngineOptimization is nothing but optimizing of our website to search engines like google , yahoo, bing to get more traffic , leads, sales.
For Small and medium scale business we have to go with SEO the following steps should be followed:
Keywords related to our business
On page SEO
OFF page SEO
Connect to Google Analytics and Google Search Console.
Analytics and Reporting
Social Media Marketing will be added advantage to SEO.
There are two types of search Engine Optimization techniques:
ON page SEO
OFF page SEO
ON page SEO: The direct action that is taken within the website to get better ranking and to get a better traffic to our websites.
Techniques of ON page SEO:
Title tag Optimization:
Maintain title length of 60-70 characters.
Try to place brand name and keyword in the title.
Don’t place special characters in the title tag except - |
2) URL tag optimization:
Try to place keyword in the url don’t use special characters in the url.
3) Content tag Optimization:
Content should be unique and original with 200-300 words and should maintain keyword density of 5% and should maintain keyword prominence.
4) Meta Tag Optimization:
Meta keywords: Should place all our targeted keywords which are present on the front end .
Meta Description: The summary of our website description with 200-300 words and try to place keywords and brand name in the description.
5) Image Tag optimization:
Try to place HD images and Try to place ALT+TEXT or ALT attributes and description why because the google will crawl only alt text and description they can’t read images. Try to place keyword.
6) Video Tag Optimization:
Try to place Hd videos from youtube and should use iframe code and try to place keyword in the iframe code.
7) Header tag Optimization:
Try to use all Header tags from to , and try to place keyword in the all the header tags .
8) Anchor text link Optimization:
The text which we select to give link is called ANCHOR TEXT.
Internal Link: If we are giving link to from one page of our website to another page of our website is called internal link.
External link: If we re giving link from one website to another website is called external link.
OFF page Optimization:
The action which we are taking to get backlinks for our website to get better ranking.
Directory Submissions: Collect all Directory Submissions sites and submit our website link and we get a backlink from those websites.
Article submissions: Collect all the Article submission sites and look for submit link and submit article and submit all the credentials and get a backlink.
Local Classifieds: Collect all the Local Classifieds sites and look for post a free ad and post the ad by giving the details and will get the backlink.
Profile creation sites: Collect all Profile creation sites and look for submit link or create profile and will get backlink from these sites.
Social bookmarking: Collect all the social bookmarking look for account settings and all five credentials and will get backlinks.
Forum submissions: collect all Forum submissions sites and then we should participate in the discussions and should ask for backlink.
Blog commenting: Collect all the Blog commenting sites and should comment on the niche blogs and should address the queries so that they can produce the backlinks.
Guest blogging: Collect all Guest blogging sites and look for write to us and should send an original article and blog to the admin so if they like our content then they will produce backlink for our website.
Private blog networks: collect all the Private blog networks sites and check for 404 errors and should reach out to admin and inform about the broken links in their websites so they can produce backlinks for us.
Local business listings: GO to business.google.com and give all your credentials and google will give u the listing on the map at our business place.
SearchEngineLabs a Web Development, Mobile App Development and Digital Marketing agency based in Hyderabad. We are one of the finest leading Tech-Centric Digital Marketing agencies focused on creating great experiences that deliver results. We help your brands in achieving business outcomes through marketing tactics based on deep analytics and customer journeys. SearchEngineLabs has set itself apart from competitors by providing our business partners effective, honest, and most importantly sustainable Digital Marketing services.
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