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Know The Important Pillars Of A Successful Seo Strategy

By Author: Chris Walker
Total Articles: 35

Search engine optimisation or SEO can help to enhance targeted traffic to your website, boost SERP rankings and drive more sales. But, you can only hope to get such results if you have an effective and powerful strategy in place. However, Google’s continuous algorithm updates make it a daunting task for brands to make sure that they hold a good rank in search results. You have to constantly optimise your website in accordance with the updates.
If you have a website and want to rank high on SERPs, consider the following pillars of SEO to get the best results.

Understand the requirements of your brand

An effective SEO strategy is one that is perfectly aligned with the objectives that you want to accomplish, the competitors you want to beat and the audience you target. Whilst this may sound difficult, it is actually quite easy if you simply have an in-depth understanding of the primary goals of your brand. Find out who your competitors and target audience are in order to develop a result-driven and focused strategy.


Conduct an SEO audit

A thorough SEO audit should be the first step to creating a campaign plan as it reveals the weaknesses and strengths of your website. The areas that you must focus on when auditing are the design, navigation and user experience of your website; the page load speed; current performance of targeted keywords in SERPs; whether the backlinks are from trusted sources and so on.
Once you have identified the flaws in your present strategy, you will be able to uncover the best opportunities to enhance performance, as well as, results.

Research and target the right keywords

Keywords are basically phrases or words that people are searching for online. They also help major search engines like, Google, Yahoo and Bing to understand what your website is all about. By getting your keywords right, you are actually making it easier for the search engines to list your website in response to the related searches. However, you must always avoid the practice of keyword stuffing as Google penalises websites using such tactics. The keywords must be incorporated into your content as naturally as possible. Also, make sure to include keywords in meta descriptions, titles, headings, URLs, social media posts and alt texts, along with the content found on your website.

In addition to the above-mentioned, boosting page speed, making your website mobile-friendly and creating high-quality content must also be considered. If you want a well-design SEO strategy for your website, talk to renowned providers of SEO internet marketing services. They will provide you with an SEO plan tailored to your needs.


Nhance Digital is an accomplished and trusted provider of SEO internet marketing services in the UK. With over 10 years’ experience, this agency has carved out a niche for itself by delivering bespoke and competitively priced solutions. They are highly revered for their quality services across North America and Europe, as well.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

Total Views: 39Word Count: 554See All articles From Author

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