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Different Types Of Seo Practices In The Digital Marketing

By Author: Khalid Majid
Total Articles: 38

SEO (Search Engine Optimization) is a technique of enhancing website rankings on search engines and mostly adopted by the small and large businesses and platforms. It’s such a method that helps a website or a business gain more visibility and popularity. If you want to rank your business site up on search engine rankings, it is always recommended to hire an SEO specialist company in order to optimize your company.
There are some different types of SEO techniques and practices that one should get aware of before going ahead with SEO.

White hat SEO: It is one of the most popular SEO techniques utilizing the methods to improve search engine rankings of a website without running any difficulty with search engine guidelines. Some techniques that white hat SEO follows include high-quality content development, link building campaigns supported by high-quality content, website HTML optimization with research and manual outreach. If you choose this SEO technique you will get a long lasting growth gradually in your rankings. Moreover, this technique is quite safe to use as it contains 0% of risk factors. That’s why seo company los angeles implements this technique as they believe in slow and steady growth that lasts most.
Black hat SEO: On the other hand, black hat SEO is such a SEO technique that utilizes various weak algorithms or search engines in order to gain high rankings for a particular website. This SEO technique does not follow the SEO guidelines set by search engines, especially by Google. The entire level of this technique is quite low due to the facts involved by some black hat SEO techniques like keyword stuffing, hidden link, hidden text, link spam, cloaking, and so on. If you choose such technique you may get a quick growth in the ranking but the duration will be very short. Moreover, this technique is very risky to use and implement.
Grey hat SEO: This type of SEO follows such a technique that is neither black nor white - it does not use black hat or white hat SEO fully but makes use of the combination of both. It is a transformation from white to black and black to white. Some SEO companies this technique when there is too much pressure from their clients to deliver better results within a short period. In this case, they should practice this technique to a certain extent without crossing the line to black hat SEO.
Negative SEO: This kind of SEO is the practice of implementing both the grey and black hat SEO techniques on a website with a great intent of causing harm. Harming the competitors makes room for one to rank up in search results. This technique basically focuses on building undesirable or unnatural links to competitors’ sites, hacking their sites, stealing their content or modifying its content, and posting negative reviews.

There are other types of SEO technique required for a decent organic search strategy as implemented by Affordable Seo Services Los Angeles.
On-Page SEO: On-page SEO relates to the content on a website. This type of SEO includes tactics to optimize a single page on a website. These tactics help search engines understand the topic of the content and see that the website is a valuable source for the people to find out things.
This type of SEO includes:
Keyword Research: Finding the best keywords for a page of content.
Content Creation: Creating quality content focused on the target keywords.
Keyword Optimization: Using good meta tag SEO and using the target keywords in the correct places.
Technical SEO: Technical SEO refers to non-content elements of a website. This type of SEO includes the tactics to enhance a site’s infrastructure and backend structure. In such a way, it improves a site’s readability by providing a good user experience that helps search engine to assess the site’s quality. A good user experience is crucial for the readers and it can also make a great impact on traffic and engagement rates and conversions.
This type of SEO includes:
Site speed.
Site architecture.
Structured data.
Mobile friendliness.

Off-page SEO: This type of SEO builds up and strengthens the relationship of your website with other websites. This technique includes the tactics of building a website’s authority and reputation. These factors help search engines evaluate the quality of a website like whether it is an ideal search result or not, and whether it is from a reliable and reputable source or not.
Most off-site SEO is bound with high-quality backlinks. A large-sized link referring to a website from the authoritative and relevant sites ensures search engine that the particular website is well set up and valuable as well.

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