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Key Benefits Of Seo And Smo For Your Business

By Author: Chris Bindley
Total Articles: 12

The plain truth is that today’s businesses will become uncompetitive unless they embrace the opportunities that are available on the internet with SEO (search engine optimisation) and SMO (social media optimisation) simply because most of their customers are using search engines to locate the best products, services and merchants that are supplying them. If you do not use SEO on The Gold Coast the majority of customers will be going to your opposition that does.

So just what are the key benefits to your business when using SEO and SMO

- SEO is all about getting your website and content, your products and services in front of your customers, by improving your search engine rankings. All this means is when someone makes a search for a product or service that you provide, they will find your site near the top of their search results. This is if you have correctly done your SEO to all aspects of your web presence.

- SMO is when you optimise your social networks such as Facebook, Twitter, Linkedin, Instagram and any other relevant sites as well as web based community forums and blogs to help promote your brand with the intention of placing you in front of a much wider range of relevant audiences.

The main difference between SEO and SMO

- SEO focuses on targeted keywords and is used to deal with on page and off page (backlinks) factors.
- SMO focuses on interactive and useful relevant content, it is more about quality than quantity on social media sites. It is more about brand awareness.
- SMO is also part of SEO and contributes to the way in which searchers find you online.

How and why?

All online marketing is about searches awareness of you and your visibility to them.

There are three main ways people can find you online:

- When your company is SEO so is on the first page of search engine results
- When some recommends or mentions you because they have seen your website or are a customer of yours
- The searcher knows about your branding services or company and is looking for you


Hummingbird has changed the way search engines operate by displaying results which are more interesting, authoritative, relevant and shareable. This means the more people who share your content the better you will rank on social media sites.

In the interests of your successful business if you are not able to do your own SEO and SMO then you should contact your local SEO agency on the Gold Coast.

Although social media shares are important now, they will become more so soon. This is because when you get more shares, search engines consider you must be providing better quality content, so the give you a higher ranking.

Both SEO and SMO are some of the most powerful modules of digital internet marketing, each gives excellent results but when used together they are much better.

SEO and SMO benefit your business by helping you become more visible both on normal web-pages and through your social media platforms. SEO is mainly to do with search engines finding your keywords and SMO is about your social media content which helps your branding to give you a better web presence.

Total Views: 262Word Count: 549See All articles From Author

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