123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Web-Design >> View Article

Clever Hacks To Make Your Email Marketing Campaign A Hit!

By Author: Surabhi Joshi
Total Articles: 34

Businesses today, no matter what scale or size, see email marketing as a vital marketing tool. If practiced correctly it can help increase conversion rates. It can further benefit a customer unbelievably. Here are a few tips to make the most out of your email marketing campaigns:

Optimize your emails:
Start up by optimizing your emails. It includes working towards email formatting, using smaller images to speed up load times, checking the layout and formatting, making the text scannable, testing emails across browsers and mobile devices and more.

Make use of customer segmentation:
Integrating email marketing with customer segmentation can help tailor your emails based on different segments. These segments may be based upon activity, demographics, interests etc. When you tailor your emails as per your customers’ requirements, you can provide each one of them, exactly what they need. This further helps in increasing the chances of conversion.Clever hacks to make your email marketing campaign a hit!

Include images:
You can make your emails more enticing by including three or fewer images in them. According to a research, emails with optimized images and about twenty lines of text result in a high click-through rate and hence increased conversions from the subscribers.

Re-engage with inactive contacts:
Inactive contacts are the ones who subscribe to your email marketing campaign but do not engage after that. According to a research conducted by MailChimp, these inactive contacts generate 7 percent revenue. So, it’s advisable to re-engage these contacts so as to increase conversion rates.

Leverage personalization:
People love feeling special. When you personalize your emails, your subscribers feel valued. This further results in higher conversions. You can personalize the emails on the basis of past preferences, purchasing pattern, and resources viewed in the past.

Mention a clear CTA:
Mention your CTAs clearly in your emails. Tell your customers exactly what they are supposed to do. Consider mentioning it more than once, using strong verbs and stating benefits of those actions to increase the probability of conversion.

Follow these tips and you’ll surely end up making the most out of your email marketing campaign.

Source: http://www.aqusagtechnologies.com/email-marketing-tips/

Total Views: 17Word Count: 337See All articles From Author

Web Design Articles

1. Find Best Mobile App Marketing Packages To Improve The Reach Of Your Business Apps To The Customers
Author: parkerparkus

2. Why Do I Need A Site For My Small Company?
Author: romyfernandis12

3. The Advantages Of Hiring An Excellent Web Design Company
Author: romyfernandis12

4. What Are Advantages Of Hiring A Website Design Company?
Author: romyfernandis12

5. Top Benefits Of Using A Web Development Company Compared To Diy
Author: romyfernandis12

6. The Advantages Of Using Professional Web Site Design Companies
Author: romyfernandis12

7. Guidelines To Choosing A Web Site Design Company
Author: romyfernandis12

8. How To Pick A Web Site Design Company
Author: romyfernandis12

9. Top Tips For Choosing The Best Web Design Agency
Author: romyfernandis12

10. Best Php Application Development Company | Php Application Development Services
Author: SSS Solutions

11. Latest Trends |web Designers Cannot Ignore In |2018
Author: srikanth

12. 4 Ways Helping Seo Companies Boost Business Growth
Author: Code Diffusion

13. Five Vital Tips To Consider When Purchasing A Clone Script
Author: Tom Clark

14. Why Does Your Business Need A Web Designing Services?
Author: Webzesty India

15. Tips For Integrating Payment Gateway In Mobile Application
Author: Appmonks

Login To Account
Login Email:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: