123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Web-Design >> View Article

Are You Making These Content Marketing Blunders?

By Author: Surabhi Joshi
Total Articles: 34

Content marketing is all about creating and sharing knowledgeable content so as to attract and convert prospects into customers. It further aims at converting these new customers into buyers. If used appropriately, content marketing can work wonders for your business. However, there are some mistakes that content marketers make that render their content marketing strategies futile:


Neglecting the research part:
Content that is tailored according to the needs and requirements of your target audience proves to be helpful in solving their problems. This is the reason why customized news feeds, personal recommendations, and tailored content receive positive responses. Putting up content that’s tailored as per your target audience’s requirement calls for intense research. Not knowing the needs, fears, challenges, and aspirations of your target audience is a common content marketing mistake that needs to be avoided. So, you can utilize tools such as Google Analytics, social media etc. to understand your audience in a better way.

Inconsistency:

Inconsistency is yet another mistake related to content marketing. When you are inconsistent with the posting process, your target audience may assume that you don’t care enough about them. This may have a negative impact on your business’s image. A possible solution to this problem is having a content calendar.A content calendar is nothing but a basic outline of when you’re going to create and publish your content.

Not engaging with your audience:
Just publishing great content on your website and social media platforms are not enough. You need to devote time to responding, commenting, engaging questions for exceptional content marketing. As a matter of fact, people crave interactions. If you do not respond to comments on your website, ‘like’ comments on Facebook or reply to mentions on Twitter, you may end up losing your followers.

Your content does not solve problems:
Great quality content is of no use if it does not solve the issues faced by your target audience. It is useless if it doesn’t answer their questions. In order to make your content marketing successful, you need to identify the problems they are facing and resolve them with your content.

Are you too making these mistakes?


Source: http://www.aqusagtechnologies.com/content-marketing-blunders-you-need-to-avoid/

Total Views: 18Word Count: 348See All articles From Author

Web Design Articles

1. Find Best Mobile App Marketing Packages To Improve The Reach Of Your Business Apps To The Customers
Author: parkerparkus

2. Why Do I Need A Site For My Small Company?
Author: romyfernandis12

3. The Advantages Of Hiring An Excellent Web Design Company
Author: romyfernandis12

4. What Are Advantages Of Hiring A Website Design Company?
Author: romyfernandis12

5. Top Benefits Of Using A Web Development Company Compared To Diy
Author: romyfernandis12

6. The Advantages Of Using Professional Web Site Design Companies
Author: romyfernandis12

7. Guidelines To Choosing A Web Site Design Company
Author: romyfernandis12

8. How To Pick A Web Site Design Company
Author: romyfernandis12

9. Top Tips For Choosing The Best Web Design Agency
Author: romyfernandis12

10. Best Php Application Development Company | Php Application Development Services
Author: SSS Solutions

11. Latest Trends |web Designers Cannot Ignore In |2018
Author: srikanth

12. 4 Ways Helping Seo Companies Boost Business Growth
Author: Code Diffusion

13. Five Vital Tips To Consider When Purchasing A Clone Script
Author: Tom Clark

14. Why Does Your Business Need A Web Designing Services?
Author: Webzesty India

15. Tips For Integrating Payment Gateway In Mobile Application
Author: Appmonks

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: