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The Trends Say That Impact Of Voice Search On Seo Is Inevitable!
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The introduction of the personal assistants such as Google Voice, Amazon Alexa and Microsoft’s Cortana has brought a rise in voice based search, which helps in getting an exact answer to person’s questions said out loud.
Text Search Vs Voice Search
There’s a wide difference between text search & voice search and it lies in the precision of the search result. The user is able to get a more natural answer to the query in voice search. The search engine takes the intent of the user search and on the basis of its guesswork, it’s able to find the most appropriate answer to the search query. While, in the case of the text search a user gets many links in the search result that may be may not be related to the question or maybe performed in a less natural way, for example you type “plumbers Chicago” in text search but you may say “Who are the best plumbers in Chicago near me?” with your voice, as if you were to ask a friend.
Voice Search Impact on SEO
As per the research, it has been found out that there will be approximately half of the internet searches based on the voice search by 2020. The SEO world will have to adapt based on the voice search and the websites need to work hard to adapt this change.
Tips For Voice Search Optimization
If you are willing to get your websites optimized for the Google or other leading search engines, below are the basics to be implemented while talking about voice optimization:
Adding An FAQ Page: If your website does not have an FAQ page, this is an easy win for you and site visitors. It will help to address the commonly asked questions by your target audience. Address the most common words What, Why, When, How, and Where, as they help the users find you in the voice search.
Using Microdata For Local SEO: If you have a business in Chicago and you are dependent on the local search. People are especially using voice based search at a rapid pace and most of them are using it to find local businesses. So, to refine your business’ appearance for the local audience, you can contact the best SEO company in Chicago, i.e. theSOULwithin. We will use all the related keywords, such as the names of the nearby places, contact numbers, locations, or the landmarks.
Include The Longtail Keywords
Voice search has a longer query structure, as it is easier to speak than to type as a text. So, as per our SEO plan, we will ensure that your website contains the longtail keywords. Being one of the best Chicago based SEO company; we have assisted many clients through our SEO services by helping their website gain more visibility.
You will always need an experienced Search Engine Optimization company to be proactive in the changing SEO trends. At theSOULwithin, we have prepared our professionals to scale up with every changing trend, and deliver the best-of-best SEO solutions in Chicago.
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