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What Is Search Engine Optimization And Why Do You Need It?

By Author: Michelle Hummel
Total Articles: 1

To get a better understanding of what exactly goes into search engine optimization, we want to highlight several of the key building blocks of this practice:

1. Strategy

Successful search engine optimization requires an investment of time and resources. That’s why it’s very important to start with a well-developed strategy. By thinking through issues like which keywords are going to bring in actual leads or customers, you can ensure that the investments you make in SEO will help move the needle for your investment.

2. On-Page Optimization

Since your business website is the foundation of all SEO efforts, it’s important to have it fully optimized. In addition to things like using the right keywords in your H1 tags, you also need to address any technical issues. Specifically, Google has placed a lot of emphasis on page speed and mobile friendliness in recent years. Having a site that’s slow or doesn’t load easily on devices with smaller screens will hamper all of your SEO efforts.

3. Content

Related to on-page optimization, regularly publishing quality content is essential for helping to rank for all the keywords that are relevant to your business. The type of content you publish will likely be a mixture of blog posts and landing pages. Utilizing SEO strategies like internal linking will help maximize the rankings of these pages.

4. Links

Google still relies on links from other websites to determine popularity. However, link building can easily go wrong when people do things like focusing on quantity instead of quality. And it’s also important to understand that the optimal approach to link building for a local business website will differ from a site that’s trying to rank for more generic terms.

5. Data

Ranking data is important for seeing how a website is advancing on target search engine results pages. But it’s also important to go beyond that and look at analytics data like average page views. Seeing this information will help confirm if the pages that are ranking highly are actually providing visitors with what they’re searching for.

There’s a lot that goes into developing and executing a successful SEO strategy. If you want to ensure that you have a knowledgeable professional on your side to help with all of this work, you can easily learn more about how Web Strategy Plus approaches search engine optimization.

Article Source: https://www.webstrategyplus.com/search-engine-optimization/

More About the Author

I am Michelle Hummel, a web strategist, motivational speaker, social media trainer & entrepreneur. I am the owner of WebStrategyPlus.com. I am specialized in creating a social media content and digital marketing strategy to help you reach your target audience online.

Total Views: 12Word Count: 380See All articles From Author

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