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What Are The Important Things You Need To Know About Digital Marketing In China

By Author: Damon Za
Total Articles: 16

China’s online market is unique and different from the UK and the US. So the marketing strategies that worked in the western countries might not work in China. Here are a few things to you need to about digital marketing in China.

Internet Stats

China is the most populous country and its population has already reached 1.4 billion. According to the Chinadaily.com report, by the end of 2017, China had around 772 netizens. The Internet penetration in China is around 55.8% which means China would add approximately 40.47 million more Internet users by the end of 2018.

With more than 700 million users, China is the largest online market ready to be tapped by global brands. However, you need to have a good understanding of the digital marketing landscape and the right digital marketing strategy in place to write a success story in the Chinese online market. Here are some important features of the online market in China.

China’s Digital Landscape Is Dominated by Domestic Companies

Western social media Platforms are not popular in China. China’s digital landscape is mainly dominated by three domestic companies like Baidu, Weibo, and WeChat.

· Baidu- It is the most popular search engine in China holding over 80% of Internet users. A Chinese domain with .cn extension is required to appear on Baidu’s search results pages. You can use Baidu’s pay per click platform to attract leads for targeted keywords.

· WeChat- It is the largest social network in China with more than 700 million users. WeChat offers instant messaging and payment services that are popular with Chinese users.

· Weibo- It is a microblog similar to Twitter and has around 500 million users. Since Weibo is an open network, even people not connected can see content shown by the leading brands on the platform. Weibo is a popular marketing tool used by marketers to connect with the Internet users in China.

Long story short, if you are interested in digital marketing in China, you need to focus on WeChat, Baidu, and Weibo as they have a high volume of users.

China Has a Large Number of Smartphone Users

According to recent statistics, China has around 1.5 trillion mobile phone subscriptions. In 2014, there were around 480 million smartphone users in China and the figure is likely to grow to 690 million by the year 2019.

Internet connectivity is growing at a rapid pace in China. Better quality internet and the growing number of Wi-Fi hotspots in urban cities had made Internet access easier and mobiles are preferred devices to access the Internet. This trend is likely to continue in the near future that will lead to exponential growth in a number of netizens.

There are numerous digital opportunities in this vast lucrative market that can be easily tapped by the right strategies for digital marketing in China. Do you know any other important facts about the digital landscape in China? Please feel free to comment.


Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.

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