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Why You Should Maintain Consistency Between Your Logo And Website

By Author: Wheelistic Web Design
Total Articles: 13

Your company logo is the most crucial element in branding and is given the topmost priority while building a brand identity kit. A perceptible logo helps a brand to build its distinctive identity and gain loyalty towards your business. If you take the example of brands like Apple, Cadbury, Coca Cola, etc. the only word that will come to your mind when you see their logos is UNIQUE. These logos have been etched into our mind and impossible to forget. The way a human face builds the first impression to an outsider, the same does a logo to your company. Therefore, it is of paramount importance to create an exceptional logo which has the ability to grab the attention of the targeted customers all at once.

Now that, you have created a great logo for your company, the next thing you need to do is to concentrate on the website. According to design experts, the website should be in complete sync with the logo in terms of color, typography and use of graphical elements. The reasons are very simple:

• Don’t let confusion win over coherence

Big brands have already established themselves in the industry and they do not need to worry about every single graphical element they use for their brand marketing. They know even if they do not put any marketing effort, their products or services are going to rock the market. But such is not the case with the startups or small businesses. They have to work vigorously to present their brand to the target audience. To achieve this, consistency between the brand elements is immensely important. As you launch your logo on the market and it gradually comes to the notice of the people, the first thing you need to do is to create your website and make it live. Since people have seen your logo, started liking it and is intrigued to know your company more, you cannot afford to confuse them with your poor and mismatching design elements.

• Trust is important to convert viewers into clients

Your company website is like your merchandise showroom where potential customers come to acquire detailed information about your products and services. As soon as your logo and company name becomes a bit recognizable, they start registering a brand image in their mind. Your job would be to give a user-friendly and familiar experience to your prospective clients. The more they feel connected to your brand, they more would be the chances to win their trust and crack the deal. In this progressive business world, only trustworthy brands can rule the market.

• Brand Consistency increases company sales

Consistency between company logo and website helps in creating an unforgettable impression on the viewers’ mind. An easily recognizable website will leave a positive impact on the visitor’s mind which in turn will improve the conversion rate. In other words, to increase your business returns, the first and foremost thing to do is to craft a strong visual identity of your brand. Keep the design elements of the logo and website akin, classy and simple, and get ready to win the race.

To wrap up in a few words, it can be said that brand consistency is vital to win the trust of the target audience. Hence, it’s better to seek the help of a design expert rather than relying on DIY capabilities. You can contact Wheelistic Web Design, a notable branding agency in Florida. No other web designer in Florida has the expertise to design creative yet simple website as compared to them.

The copywriter of this article has many years of writing experience in the graphics and web design industry. She covers all the latest design news for Wheelistic Web Design. Find out more about her at www.wheelisticwebdesign.com

Total Views: 26Word Count: 624See All articles From Author

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