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Facts About Logo That You Need To Know Before Hire Any Logo Design Company

By Author: Soumya Banerjee
Total Articles: 16

Logo designing is one of the parts of web designing service that gets least importance. However, it’s not just a mere piece of abbreviation of your company name – it’s the symbol of your future brand. So, it’s highly important that you design it with enough time and thought. Follow the golden rules said by logo design company in Kolkata.

Make It 2D
A logo can be both 2D and 3D. While several designers prefer the 3D design for its uniqueness, at times it can be tough to read. Also, as per experts, 3D designs aren’t good at printed materials and thus if you print your logo on corporate identity, like letterhead, envelop, business card, courier package and so on, it may not look prominent. So, it’s always best to stick to 2D designs which matches with most types of background very easily.

Prefer Mono-Colour Logo
You might have come across several colourful logos on the internet and some of them probably have made you highly impressed. But, you must know, multi-colour logos will put you in trouble matching with background every time and would make the designing works complex and costlier. So, it is always recommended that no matter what colour you use, stick to single colour.

Be Creative
There is no alternative to creativity. Every company has its own set of symbols, terms, definitions. Go beyond that and create something catchy, meaningful and memorable. It should create an impression in mind immediately you notice it. Depending upon the type of business, you can make it funny, thoughtful or something of high dignity. If you don’t want to create any artwork, you can try using the abbreviated form of your business name or in full – whichever is suitable.

Don’t Confuse Your Clients
Don’t use any complex art-work that makes the visitors confused, says a logo design company in Kolkata. It must need to convey a message and still need to be highly memorable. Pack it with a catchy tagline. Make it brief – maybe 2 or 3 words long. Avoid using any punctuation unless it is too necessary. Hire professional content writer to find the most appropriate tag line for your brand name.

There are several other factors that one needs to keep in mind while designing a logo. It depends upon the industry, target customers, your future plan and so on. So, consult with experienced designer and get the most future-proof logo for your brand.

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