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5 Important Insights For Designing A Compelling Web Page

By Author: Parvinder Singh
Total Articles: 2

Most of the time a website misses out of the keys years that cost them a lot of potential customers. These key areas are distributed all over the landing page, the sign-up form that the marketing team said they needed, customer testimonials and pricing sections including many more. For coming up with an engaging page, one needs to work on different aspects throughout the web page. So, web design company start with certain key points in mind for delivering a fully functional landing page that attains results.

1. Define the goal

Before one can promote the brand or product to new visitors, it is required for them to define the business goals. It could be anything from generating brand awareness, boosting sales for enterprise customers, capture emails from new leads, or educate your audience in some way. Accordingly, a common set of landing page patterns and best practices have emerged over the years and that just makes it easier to get start and model the page as per the response. Using these best practices, one can translate the goals into a familiar layout and structure that’s been proven to get results time and time again.

2. Identify the right audience:

Even before creating the landing page, the eCommerce website design company in Delhi need to understand the target audience. As every audience comes with different characteristics and requires a different approach to increase the conversion rate. So, the page needs high relevance to successfully position the page to a specific customer persona and speak in accordance to their concerns, needs, and viewpoints. Further, identifying the competitors in the market that are currently influencing the target audience is equally important. Pages can accelerate the optimization efforts by just building upon what the direct competitors are already doing on their own landing pages.

3: Choose the right sections:
An e-commerce website development company in Delhi needs to choose the right sections for the landing page and should consider where the page will be hosted on the site. Not all pages have the same use case.

For instance, while building a campaign landing page for any unique URL, only feature elements and call to action buttons that relate to that unique campaign are required.

However, if it is the home page, which is the central landing page on the website, elements based on your company value proposition or unique selling proposition are required.

4. The “how it works” section:

A website designing company in Delhi is required to break down the feature even further for visitors to perceive the real value of the product. They come with a very limited understanding when they land on the page and need to know how it actually works.

5. Testimonials:

Sharing the unique situations, the problem being faced and a solution to overcome that might strike the right chord. Testimonials are the right kind of social proof there is and a right way to tell the benefits of using the product. The goal is to inspire your visitors with stories of the past customers. These are real people, sharing real experiences and visitors might find themselves in a situation like that and would be able to relate more with the product.

There are several other sections on a page that attract visitors to convert and should be brought in use according to the products and services that are being offered.

Total Views: 62Word Count: 560See All articles From Author

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