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Viral Beyond Your Imagination: Crowdfunding Adventures

By Author: Sanjay Tawar
Total Articles: 5

Before the internet existed, there were seldom products that you never knew you indeed. With the advent of technology bringing along the power of raising funds, anyone and everyone has started raising funds for .. (you guessed it!), everything and anything. We are going to look at three outrageous crowdfunding adventures that went viral for no apparent reason (or so they say, could this be a conspiracy?).

1- Meat Soap

Yes, you read it right. Blinking your eyes won’t erase your memory. Meat soap was just one of the few inventions that gave an existential crisis to the word “absurdity”. If you are dying to get that good of fresh bacon scent, Meat Soap is the answer to your prayers. The mastermind behind this invention- Alli Dryer just wanted to put two of her favorite things together, meat and soaps. This soap would be made with animal by-products, fats, and scents. This is (apparently) not for consumption and their only aim is to make you smell like meat. Their goal was to raise $1500, instead, they exceed that by raising $1905 by 42 backers.

2- Lionel Richie’s Head

We are not pranking you. This campaign raised about $10,600 from 211 backers. They raised money so that they can make a huge model that looks like him for a music festival that was happening in England. They also made it an interactive model with people raving about how it was a delightful experience. It was said to be a great marketing tactic for that music festival. Additionally the rewards were as wacky as the campaign itself, with goodies ranging from t-shirts to passes for the concert. While they crowdfunded for this nearly impossible dream to come true, it proved to be an amazing marketing campaign which ensured that they had a good footfall at the music festival.

3- IllumiBowl Clip-On Toilet Night Light

No, this is not fake and yes, they exceeded their goal. They managed to raise $95,399 as opposed to their actual goal, which was around $20,000. They had 3,297 backers from all around the world. Their goal was to never leave you in the dark (deep, we know) but they only meant it literally. IllumbiBowl can change colors and there are six colors in the palette- white, red, orange, green and purple. Magical indeed. They must have grown up hoping to light lives up and well, this project of theirs does just that (technically speaking). Let them help you find your light!

Just with any other crowdfunding craze, we are sure that the brains behind these inventions were crazy enough to dream. Dreamers always have a way of actually making their dream true and why would it be any different with these investors? Also, what will the world be if we don’t have equal parts sane and insane?

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