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4 Ways Online Lead Generation Is Better To Offline Lead Generation
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4 Ways Online Lead Generation
Business growth is directly proportional to the increase in number or quality of leads – more leads, better chances of converting them to sales. Every business is out there to grab as many positive leads as possible to survive and forge ahead in the market and competition. Given this scenario, it is vital that leads are obtained
(i) at less cost
(ii) with the least effort
(iii) from wider geographical areas
(iv) in the least time.
Traditionally, lead generation for trade and business was through the distribution of pamphlets, pasting posters, dropping emails, advertising through print and electronic media. With business going online, there has been a tectonic change in the way business owners reach customers. Email marketing, social media marketing has upstaged the earlier strategies to a very large extent. Still, in several situations, offline marketing is the tool for many. This throws up the ever-debated question of which is better – Online VS Offline Lead Generation?
The answer is pretty obvious for many. Online lead generation is head and shoulders above its traditional cousin. With the ubiquitous internet easy to be tapped for disseminating propaganda across the globe, it is better to use its reach. We dissect both the methods to come to a clearer conclusion as to which to choose over the other.
Online Lead Generation vs OffLine Lead Generation
1. Cost Factor:
The first and foremost factor is the cost factor involved. Businesses, irrespective of their size, plan and earmark a certain percentage of their outlay for advertisement and allied activities. When businesses choose to resort to offline strategies to generate leads, they go about distributing flyers, having sales team call on prospective customers, advertise in papers/magazines and such other costly exercise. These channels are guzzlers and rob the business owners of their precious and scare resources. Online tactics to generate leads through several of the free and less expensive lead generation routes are surely a blessing for the businesses. There are several able and experienced Lead Generation Companies who can provide the needed strategy and channels to generate leads online.
Channels like YouTube are free for anyone to upload a decently made business promo advertisement video. No investment is required if one is creative enough to make a simple video, for which too there are multiple tools available on the net freely. Most Lead Generation Services agencies tap this free source for their clients with stunning results.
2. Effort Factor:
Now imagine a sales guy going door to door to solicit sales VS a bulk email or an online promotional ad being posted to a vast group of prospective clients. Which one calls for more effort and energies? The later takes at best twenty minutes to a half hour – within this time the on-foot sales guy cannot even reach his first prospect! Also, it is easy to filter out unqualified leads and cut down on cold calls with certainty. The percentage of qualified leads generated from online methods vastly outnumbers the percentage generated offline. Need we say more on which one is better?!!
3. Coverage Factor:
Online lead generation services are designed to reach far and wide and can literally transcend boundaries at will. A simple mail, a blog post, a social media post can travel all-round the world in a matter of seconds. A wider segment and cross-section of the target audience can be covered with such a campaign. It makes a lot of business sense to leverage internet to spread your message and garner leads than struggling to raise leads through offline strategies.
Can you imagine the time taken by any business to generate 100 leads through offline methods? And the number of resources needed for such a result? It beats you, right! Go online and see how quick the results can be! That is the power of online strategies to generate leads for your business or enterprise. Could an Amazon or a Flipkart or any other current day business behemoth have reached their heights through offline lead generation tactics? The emergence of several B2C Lead generation companies is a living example of the efficacy of online lead generation tactics. And the internet is like a one-size-fits-all proposition.
It is beyond doubt that online lead generation is way ahead in various ways over offline strategies. In a nutshell, the difference is akin to that of traveling in a bullock cart as against an Audi Car. You do reach your destination, but the difference in time may be ages.
Komali helps people and their companies identify key areas of opportunity and create and execute strategies that realize their vision. For Komali, helping clients realize their vision and goals is the most important and rewarding part of the job.
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