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Top 5 Social Media Marketing Strategies With Magento Ecommerce

By Author: Anuj Sharma
Total Articles: 1

In the current era of digitization, social media and online commerce are very closely interwoven terms for every online retailer. A social media space offers you an outstanding, visibly strong brand presence among millions of users within a lesser time span. Additionally, the social media marketing of your products/services extensively impacts your Google ranking.

Whether it is Twitter or any other social media platform, this trend of social media marketing has taken over the industry. Social media marketing generally involves the process of using social media platforms (Facebook, Instagram, Pinterest etc.) to promote and trade one’s brand, products, and other services. And, you are supposed to find out the right social media platform for you where you can reach a great amount of your target audience.

Magento eCommerce and Social Media Marketing

Undoubtedly, social media platforms have become a massive pool of prospects for the merchants. Though, leveraging the power of social media platforms can be a difficult process when trying to offer a consistent feel or ambience that is aligned with your brand’s other digital sales channels. And, Magento is being trusted to maximize the current impact of social commerce.

A custom Magento web development has done this task much easier as it allows you to set up social media shops easier with a convenient social storefront, automatic updations on regular basis and further, Magento Social Media Extensions.

Further, you will find some highly recommended social media strategies that one needs to follow.

Highly Recommended Social Media Marketing Strategies
Social Sharing and Buying Buttons

A perfect use of social media is to attract the customers with your best ever products or services. Therefore, share only those products in which you excel and offers your best so that the audience will visit your website to explore more.

Also, you can place buy buttons on those social media posts as shown above. This strategy shall add to the buying cycle of your product and also provide your audience with an ease to shop. Magento experts can help you out with the multiple social media integrations on your store if not comes built in with the help of wide range of Magento Social Media Extensions.

Sharing Compelling and Useful Content

It is crucial to post useful and compelling content frequently over time in order to grow your social media followers. It is been proved by many types of research that your social media audience is more likely to respond if you are being consistent in your social posts.
As per Kimgarst, “70% of marketers prefer to post on a social media platform at least once in a day, with 19% of them prefer to post 3 times daily”.

Though, posting randomly about anything will also not work for you. Being a sensible merchant, you need to have a plan and process to genuinely create compelling posts for your users’ digest. You need to follow your audience’s trends and then pitch them with related content and product’s as per their taste.

Optimized Social Media Posts

Optimization refers to every single action to make something best and use it most effectively. In the same manner, when you post on social media, you need to optimize it for better social media marketing. You can use:

- high-conversion keywords
- perform keyword research highly preferred by your target audience
- add visual elements like images or short videos in your posts etc.

Social Influencers

Over the time, social influencer marketing has become one of the most common social media marketing strategies for many. When you start exploring social media platforms, you will come across multiple profiles with huge followers and influence on the other followers.
You can hire them as a freelancer and market your product via them. So many startups and other product manufacturers are taking help of social influencers to gain a hold of the industry. This method adds to the reliability of your brand.

Group Joining or Creating Your Own Social Media Group

Interacting with your followers or participating in other social groups is also a great way to keep yourself updated on trending hashtags, keywords and conversation topics. You can engage your audience via resharing others’ social post on your account and same is applicable to videos, images, and any other influential content.
Also, joining groups and actively participating over there will help you to gain huge trust while boosting your customer’s reach and boosting sales.


Magento users save a lot of time and effortlessly create & optimize social media advertisements in just a few clicks. It comes with an easy installation and social media integrations that can provide you with a huge boost for your eStore’s conversions. Apart from that, you are also required to make marketing strategies as per your target niche.

More About the Author

I am an e Commerce developer and currently working for a leading web design & development company 'The Brihaspati Infotech'. Here, we are a bunch of technical people who constantly strive to develop new web apps. I always look for challenging projects in terms of creating and optimizing web properties for both startups and growing enterprises.

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