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5 Ways Customer Experience Is Affected By Website Design

By Author: sean parker
Total Articles: 24

Everybody knows that the way a website appears can influence its success, but do you really know just how much web design matters in this case? Let us take a closer look at the 5 most common ways in which website design can affect the customer experience offered by your website. This way you will end up knowing what works and what doesn’t, so you can improve the experiences your website is offering an increase, at the same time, the traffic to your website.

The way it appears to visitors

Appearance is, obviously, the one that is most affected by the way web design is made. Thus, depending on the responsive website design details you chose and the team that is taking care of your website, this is how the final version of your website will look like. The appearance of your site is also the one that triggers the first impression when a person finds your website for the first time. So, it would be very smart of you to choose a web design that is not just appropriate for your activity niche, but it also up to date, looks modern, clean, easy to use, and well organized.

It makes people think about professionalism or not

Website design can help you create the image you want to transmit to people each time they access your website. Thus, they can see your site as something that inspires professionalism or not, depending on the elements of web design you used and the site’s functionality. So, how would you like people to see your business? Most certainly you will want to show them that you are a modern company that has a great reputation and worthy of their trust. The right web design can help you achieve all these.

How fast can visitors find what they are looking for?

Time is very precious, not just for you but also for the people that access your website. If you have visitors to the site, most certainly they are interested in finding a particular type of information, so make sure everything is organized in a clear and clean manner. How to do this? There are two details that can help you out here, and they are the drop-down menu and breadcrumb style. Both of these styles can help you, so you just need to decide which one works best for your website.

How fast does the site loads?

These days, no one has the patience to wait for a website to load. Practically, you have just a few seconds to solve this aspect. Otherwise, visitors will leave your website without even looking back and there are high chances that they will not return either. So, make sure to hire a reliable professional that will make sure that your website loads in less than 3 seconds if you want to avoid a bad bounce rate.

The way the conversion rates looks

So you have visitors, but how’s your conversion rate? A business cannot exist without customers, so you need to focus on transforming your site’s visitors into clients. Again, website design comes to your aid. A responsive website design is one of the best investments you can make, considering that so many people use their mobile devices these days. Besides this, choosing the right color scheme, opting for simple graphics, and utilizing photos with your employees to humanize your website is just what you need.


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