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How Can Explainer Videos Help To Build Brand Awareness

By Author: Raju Chakraborty
Total Articles: 2

Video marketing has become one of the most effective and popular tools to promote one’s business. Explainer videos help create and enhance user engagement since the visual media has a profound impact on potential customers.

Corporates too have realized the importance of explainer videos in promoting their brand. These videos help potential customers to understand the brand and the concepts and ideas that make the brand in a simple manner. As customers view engaging corporate explainer videos to know more about the brand, products and services, the conversion rates show an increase as well.

What Are Explainer Videos?

The objective of creating explainer videos is to offer answers to questions that the customer may have about a brand, product or service in an engaging manner. Also, the USP of the product/service and how it can be differentiated from other competing products/services in the market are highlighted by these videos.

The best thing about such videos is that the content (read details about the business objectives, brand, products and services) is presented in a simple, understandable, unambiguous, and engaging manner that all customers are able to follow. Besides, the videos are able to share key messages that the business wants to convey.

The slew of advantages to be gained by embracing the explainer video services includes:

Clarify the business objectives
Increase in conversion rates
Increase web traffic
Achieve higher search engine ranking
Easily sharable
Help your audience retain information

Each of these points has been explained in the following sections.

Clarify the Business Objectives

Sometimes it is difficult to convey a message to the audience and there is always a possibility that it can be misinterpreted. However, explainer videos explain the objectives or features of your business or brand in a simple and engaging way.

Furthermore, customers can easily learn about the products or services offered by the company through the video. Additionally, the video helps create a better connection between the business and the customer.

Increase in Conversion Rates

The use of explainer videos can generate interest in the product and help increase the conversion rate. These informative videos help new businesses, in particular, to establish their brand and offer visibility to their product(s) or service(s).

Also, it is easier for businesses to keep a track of the number of potential customers who have viewed the video. Based on customer responses, these videos can be altered to add new details or features. These, in turn, can help to make the product even more attractive to potential customers.

Increase Web Traffic

These days, the best way to increase traffic to a website is by creating a “viral” content. Interestingly, a viral content can generate a lot of views within a relatively short span of time as opposed to other forms of advertising. Even statistics state that the buying decisions of 90% of online shoppers are influenced by explainer videos. Thus, a viral video can make a greater impact on customers by inducing them towards conversions.

However, it is easier said than done since there are no hard and fast rules on what type of content shall go viral. Some brands have been able to make the most of this trend since their videos went viral with millions of views.

Achieve Higher Search Engine Ranking

Static websites don’t get as much traffic when compared to the ones that have some form of a multimedia content. For such static websites, incorporating explainer videos can help to make their content even more appealing and at the same time, boost their search engine rankings as well. This is where corporates can gain by engaging professional explainer video services thanks to the latter’s expertise in promoting the brand through exquisite animations.

When a static website includes an explainer video, customers who didn’t find the content interesting earlier will be more inclined to watch it. This can increase the view rate and most importantly, the conversion rate of the products/services shown on the website. Explainer videos can be an excellent way to organically boost traffic, which in turn gets reflected in the search engine rankings of the website.

Easily Shareable

The best part about these videos is that they are not restricted to a website alone but can be shared on multiple platforms as well. YouTube and Vimeo are useful platforms that corporates can leverage to their advantage by using keywords to garner a greater interest.

It is an added bonus that these videos can be shared by using text web links to increase their probability in reaching a wider audience.

Help your Audience Retain Information

The biggest advantage that businesses can gain by creating explainer videos is in getting a word-of-mouth publicity. Thus, the videos are a great way to create brand awareness without trying too hard or spending a lot of money on traditional forms of advertising.


Explainer videos have become popular for they help to boost the prospects of a business by raising the brand awareness. If you want to reach your target audience with your brand, products and services effectively, it is time you got in touch with experienced explainer video services.

More About the Author

I presently hold the position of Group Manager at WebGuru Infosystems Pvt. Ltd leading a team of 150+ talented professionals offering high-end services in the field of web design and development, mobility solutions and digital marketing. My expertise is backed by 16 years of enriching experience in the IT industry, last 10 years being in core web development solutions. My team at WebGuru serves satisfied clients across the globe with innovative solutions, fast turnaround and prompt customer support.

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