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30+ Ecommerce Conversion Rate Hacks
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Conversion rate optimization is a useful and important way to improve the overall performance of your website and convert passive Google searchers into real customers. Conversion rate optimization helps improve your site’s metrics and increase sales. In addition, it is much cheaper than physically finding more site visitors through traditional advertising means.
Simply put, conversion rate optimization is an easy process of increasing the number of visitors to your website who perform a desired action. In your case, the desired action can be making a purchase or enquiring about your service, or simply signing up for a newsletter.
There are lots of minor tweaks and hacks you can make use of to optimize your website and easily convert people into customers. Lots of these hacks are often simple things which have been overlooked and can be easily implemented.
Increase your page speed because a one-second delay in a website’s speed can result in a 7% reduction in conversions.
Place your logo in the right place, because this can increase your conversions by 69%, and it helps Google index your site.
Keep your homepage simple and easy to navigate. Clustered and hard to navigate websites can be devastating. With a simple homepage and user-friendly navigation, you can increase conversions by up to 225%! That is a huge difference and a hugely important point.
Keep your main page short and simple: nobody wants to be greeted by a confusing landing page full of misplaced and unnecessary information. Compressing your landing page can increase conversions by 13%.
Have a live chat system which allows your potential customers to engage with you in real time. This can increase conversions by 20% and sales by 211%.
Offer free shipping if you can afford it because this can increase orders by up to 90%. It’s strange how people will happily fill up their basket and be put off by a small shipping fee, but there we go!
Avoid complicated captcha because this can put some customers off. There are plenty of modern captcha alternatives that do not require the customer to input obfuscated text, which can be infuriating to some.
Don’t overload your site with social media buttons. Although social media is great, limit the buttons on your site to the main social media pages your target audience dwells.
Make your website modern and responsive. This can increase conversions by up to 20%. Nobody wants to browse an outdated website. Ensure your site is mobile friendly, too.
Publicise your discount codes on your homepage, if you have any activity. By making promo codes easy to see, you can increase conversions massively.
Allow customers to check out as guests because many people are put off by having to create an account. ASOS saw conversions increase by 50% when it added this feature to its website.
Also, add a PayPal button because this can increase conversions by up to 34%, especially on mobile devices where people do not want to have to re-enter payment information.
Utilize free trials if your business is of such a nature that this is possible. Having a free trial on your homepage can increase conversions by as much as 15%.
Reduce registration form fields and limit it to essential information only. Let’s face it, why do you need your customer to input a home, mobile, and work phone number? It’s just unnecessary and makes for disgruntled visitors.
Use a trust seal which can improve conversions by up to 3%, as it shows customers that you are a serious brand taking security seriously.
Share testimonials on your homepage. WikiJob increased conversions by 34% after it added testimonials to its homepage.
Also, add video testimonials too. These are more trustworthy than text-based testimonials and add some value to your claims. Video testimonials can increase conversion rates by up to 166%.
Use high-quality product images, which allow your potential customers to really see your product in all its glory. Car manufacturing giant Hyundai increased requests for test drives by 62% when it did this.
Use larger product images, too. By adding large images with detailed product descriptions, you can increase conversion rates by almost 10%!
Highlight product sales on your homepage. If you have got a sale on, let your customers know about it – people are more likely to make a purchase if there is a sale currently going on.
Use bigger buttons on your website. Make sure buttons are large and obvious because this can increase conversion rates by up to 30% or more.
Add ratings and reviews to your products because consumers heavily rely on these to sway their decision on whether to make a purchase. A whopping 63% of customers are more likely to make a purchase when a product is accompanied by ratings and reviews from previous customers.
Optimize your checkout process so that it is easy and simple. Faster checkouts increase conversion rates by 66%. The last thing you want is for a customer to add items to a basket and then have them bail because your checkout process is unnecessarily long and complicated.
Add discount coupons to your site, because 26% of customers prefer to shop when there is a sale on. It seems obvious because it is: sales are a great way to increase your conversion rates and make extra sales.
Add plenty of payment methods. Not everybody has a PayPal account, so the more payment methods you have the more chances you have to increase your sales. Baymard recovered 30% of its lost transactions by letting customers use alternative payment options.
Optimize your product pages and product descriptions. Avoid having superfluous and unnecessary product descriptions and other pieces of text. This can increase conversions by up to 160%! For example “Request A Quote” and “Request Pricing” say the same thing.
Incentivise product reviews by offering the chance to win prizes or get a coupon code in return for a customer leaving a review. The more customer reviews you have, the more conversions you will make.
Add product FAQs as this enables your potential customers to find out everything they may want to know about your product, allowing them to decide whether to make the purchase quicker and prevent the need of them contacting you for answers. This can increase conversions by up to 69%.
Have a prominent call to action. An airline added contextual calls to action for each of its flights and saw a whopping 591% increase in conversions.
Focus your call to action and make it more specific. Explain what a potential customer can achieve by buying your product or signing up to your website.
Be upfront about pricing and do not hide the price away or make it hard to find. If you do not list your price, chances are a potential customer will think it is expensive and not worth her money.
Don’t hide perks if your product or service offers them. For example, if you have free trials or free shipping, make it clear that this is the case. This can increase conversions by up to 128%. Be upfront and honest, it pays off.
Add a guarantee to your product or service, because this improves trust. A popular e-commerce fashion site increased conversions by 41% when it added a 2-year guarantee to its products.
Provide social proof such as testimonials, reviews, and feedback because this can increase trust in your brand.
You do not get increased conversion rates by randomly changing things on your website. You get increased conversion rates through proper analysis and restructuring of your web page. By figuring out what your site’s strengths and weaknesses are, and who your customers are, you can use this information to tailor your site to your target market.
Customers want a seamless and intuitive experience when browsing your website. They do not want to be met by complications and an interface which is impossible to navigate. Most customers want a website they can browse quickly and make a decision with relative ease. A cumbersome and outdated website does not offer this and it will result in lost customers.
To learn more about conversion rate optimization and how important it is for your website, check out our infographic below which has a whole many more interesting facts and figures.
Avid learner, Oleh's curiosity is a never-ending source of inspiration that drives him to research, revise and apply new things. He is an experienced blogger at DigitalMarketingGeek.com with expertise in email marketing and digital commerce, but also a passionate traveler with a great sense of humor, who cannot leave a stone unturned in the pursuit for greater knowledge and understanding. Reach him out @DMGeekcom.
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