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How Important Is Brand Identity

By Author: Branding For Business
Total Articles: 3

In business we’re sometimes reminded that we’re not always selling our product, but we’re selling our brands. It’s a simple concept that has only become more pertinent over the years as influential brands like Nike, Disney and Apple have shown repeatedly just how far a service or organization can move forward with an influential & unique brand. In this world where consumers really do judge a book by its cover, the authority of your brand could be the difference between a customer choosing you and somebody else. So why does brand recognition matters a lot?!

It’s often helpful to think about branding in respect of how you brand yourselves in fron of other people. You may have passions, unique talents, and achievements that describe you, yet when you meet someone for the 1st time or getting interviewed for a job you often bring the best or most fascinating parts of yourselves only in front of the interviewer. You try to create a personality that’s memorable, just as companies toil to make their brands top-of-mind amongst consumers. While creating brand recognition it is essential to think of what is it that you wish to be automatically linked to when consumers see your logo or hear your organization name. Is it excellent customer service like British Gas or JustEat is often associated with? Is it your creative and unique services? Is it your proven outcomes supported by great numbers? Is it your new business model that employs the newest & best technologies and methods of production? Or could it be your devotion to environment-friendly products & production? While your company may be influential in all those areas, it’s often useful to emphasize your brand on the strongest aspect of your business & label yourself based on what distinguishes you from your rivalry. Your website, logo, and slogan should all reflect that chosen facet of your business & accentuate it every step of the way to eventually create your unique brand identity.

A brand also carries a message that isn’t just about your products & services. Your brand can carry the enthusiasm why you started your company, the efforts or struggles you may have gone through to reach where you’re at present or even the social causes that you care about and support. The personal story of your company is usually entangled with your brand and works with your business message to leave that desired lasting impression on prospective customers.


A strong or influential brand creates a business with high level of reliance, which is essential to attaining new consumers & keeping existing consumers with you for a long time. No doubt excellent products & services do matter, but the power of good branding shouldn’t be ignored as well. There’re quite few marketing companies in London that can help you to improve your brand’s recognition with their years of industry experience and expertise. Developing the brand strategy involves thinking, analysis, insights and a method to evaluate the ROI and only a professionals with experience in the respective industry can make your job a lot easier. To make your business branding in London standout, get in touch with a professional service now.

Author bio:

This article is written by Branding For Business –a London based digital marketing unit that offer business branding solutions of the highest level.

Total Views: 67Word Count: 549See All articles From Author

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